Dear members,

I am delighted to inform you that the Board of the Marketing Institute of Ireland (MII) has confirmed the appointment of David Field, as the new CEO of the Institute.

As you will know from previous updates from the MII, David agreed to take time out from his consultancy business to assume the role of CEO on an interim basis six months ago, to help steward the Marketing Institute through a transitionary period.

He has done an outstanding job in ensuring a smooth transition and guiding the Institute and our members through the unprecedented and highly challenging COVID-19 period, whilst at the same time continuing the development of MII’s new long-term strategic plan.

Maintaining momentum around the development and implementation of this strategy will be critical to the Institute and our members and on this basis the Board recently approached David, asking him to consider taking on the role of CEO on a full-time basis, effective immediately.

The Board and I are very pleased to report he has accepted the role and I am sure you will join me in congratulating David on his appointment.

With his successful track record and reputation as a leading marketing professional and his in-depth knowledge of the Marketing Institute and its new strategy, David is an exceptional candidate to take on this position at this critical time. The success of last week’s All Ireland Marketing Awards is testament to David’s leadership and determination in bringing our team and industry together to celebrate the best of marketing in Ireland.

He has unmatched knowledge and understanding of the Institute and the needs of our members, making him uniquely qualified to guide the Institute through the next phase of its development and deliver on our priorities and those of our members.

We look forward to giving you a further update on our ongoing work soon.

In the meantime, I hope you and your families stay safe and well.

Yours sincerely,


Gerard O’Neill


Marketing Institute of Ireland