Christmas During COVID-19: How are consumers feeling and what are their plans?

Zahra surveyed over 3,700 consumers to paint a picture of what Christmas will look like this year. We discovered how theyʼre feeling, how their buying behaviour and traditions have changed, what they plan to spend on, where and when!

Join The Marketing Institute in partnership with Zahra, as Gina Miltiadou reveals consumer insights that will help you plan and ready your brand for Christmas 2020 and beyond.

5 November 2020,10AM-11AM


Webinar hosted via Zoom


Gina Miltiadou


Aoife Doran


Price: Complimentary



Managing Director & Co-Founder of Zahra

Gina Miltiadou

Gina co-founded Zahra in 2003. Since then it has gone on to become one of Ireland’s leading content agencies whose purpose it is to connect brands to audiences through purposeful content that connects. Zahra was shortlisted (as one of only six) in the Global Content Agency of the Year Awards in 2020. Current clients include Virgin Media, Aviva, Heineken, Skoda and MSD. Her particular area of expertise is developing award-winning, ROI returning content strategies for clients.