A Toast To Marketing in the Drinks Industry

This February, in partnership with our friends in Cork Chamber we bring you a keynote speaker who has not only built and continues to grow a hugely successful business but is also a Fellow of the Marketing Institute of Ireland.

We are delighted to introduce Michael Barry, MD of Ireland’s largest Independent Premium Drinks Distributor, Barry & Fitzwilliam. Established in 1982, Barry & Fitzwilliam represent an exceptional portfolio of over 120 international wine, spirit and beer brands such as; Jagermeister, BrewDog, McGuigan, and Villa Maria Wines, Tia Maria, and Graham Norton Gin.

Register now to learn how to successfully market in a regulated industry, find out what learnings have helped Michael shape his business, and what are his secrets to staying at the top of his industry for almost 40 years.

4 February 2021,10:00AM-11:00AM




Michael Barry


Monica Hallinan




Price: Members of MII & Cork Chamber| Complimentary
Non-members | €10




Managing Director of Barry & Fitzwilliam

Michael Barry

Ernst & Young Entrepreneur of the Year Finalist 2012 and a certified public accountant, Michael Barry brings a wealth of knowledge and expertise to the fore as he continues to lead his company to success, despite challenges such as recessions and global pandemics. Michael has always valued the importance of marketing for growing the Barry & Fitzwilliam portfolio and also in driving distribution of these premium drinks brands across both on and off-trade.