In this session, Dawn will share some of the insights she has gained having recently established an Innovation function in Kerry Foods. Innovation and innovative cultures are paradoxical. They demand an equal measure of creativity and discipline and striking that delicate balance required means that as leaders we must also strike that balance too. Join Dawn in this Marketing 5’s to learn about how she is starting to create the 5 behaviours to build a better innovative performance and a sustained innovation culture that will give you some cold hard truths to go away and think about.