Marketing 5’s: The Hard Truths about Leading the Journey of Building and Sustaining an Innovation Function & Innovative Culture with Dawn Spencer

Our Marketing 5’s are a bespoke 5 step blueprint to help tackle the major marketing topics of our time. Designed for practical application, the Marketing 5’s is a no-nonsense, clear, and concise blueprint anchored in 5 key tips and tactics which you can implement immediately.

This presentation with Dawn Spencer, Marketing, Innovation & Sustainability Director at Kerry Foods B&I will discuss: Innovation

In this session, Dawn will share some of the insights she has gained having recently established an Innovation function in Kerry Foods. Innovation and innovative cultures are paradoxical. They demand an equal measure of creativity and discipline and striking that delicate balance required means that as leaders we must also strike that balance too. Join Dawn in this Marketing 5’s to learn about how she is starting to create the 5 behaviours to build a better innovative performance and a sustained innovation culture that will give you some cold hard truths to go away and think about.

10 June 2021,10:30AM-11:30AM


Webinar hosted via Zoom


Dawn Spencer


Monica Hallinan


Members: €15Non-Members: €25


Marketing, Innovation & Sustainability Director GB&I at Kerry Foods

Dawn Spencer

Accomplished business leader with 18years’ experience in Marketing, Commercial and Leadership roles. Proven track record of leading businesses and brands cross-functionally and cross geography in the UK, IOI, Germany and the Middle East. A Marketer at heart with a huge passion and enthusiasm for energising and transforming iconic food and beverage brands in the FMCG Industry. The marketing industry and function will be the platform she use’s to influence the behaviour of generations of people in this world and ultimately leave a legacy on this planet.