Berkeley Global Marketing Leadership Programme

Change is the New Normal: Designing an agile organisation

Join us virtually on 30th June to learn more about the MII Global Marketing Leadership Programme, developed in conjunction with Berkeley Global, UC Berkeley.

The content and curriculum are the result of an in-depth study of the latest research and the practices of leading industry experts in Digital Transformation Management and Marketing. Over 6 months, the Academic Design teams of both institutions have collaborated with thought leaders and experts from Ireland and UC Berkeley, Silicon Valley and San Francisco, to imagine an entirely new way of providing senior marketing executives with key insights into the essential technological trends and unique leadership practices to excel in their roles. The result is a unique and trailblazing program design, offering a 360 degree perspective on the role of Marketing in Digital Transformation Management.

Module 1,Digital Transformation & Innovation Management’, has been designed utilising the three MII Competency Framework streams, People, Marketing & Business. Pat Reed, Lead Instructor on the ‘People Stream’, will discuss designing an agile organisation, critical for Senior Marketing professionals tasked with Organisation and Change Management & Strategy & Leadership. ‘

30 June 2021,6pm -7pm GMT / 10am-11am PCT


Online Webinar




Jenny Bishop



Associate Dean Academic Affairs, Lecturer in Marketing Strategy, Product Management and Go-To-Market Strategies UC Berkeley Extension

Frederick Wehrle

Dr. Frederick T. Wehrle, is a researcher specialized in innate human behavior and an expert in academic innovation and design. At Berkeley, he is developing fully integrated trans-disciplinary study programs that allow students and lifelong learners to acquire the specific skill set they need to succeed in their careers in the upcoming 4th industrial revolution. With his team, he brings together world-leading researchers from Berkeley and industry experts from Silicon Valley who work and teach at the forefront of academic innovation. In his prior positions, he has founded the Center for Global Engagement of Planeta Education and Universities France, he directed Accreditation and International Relations at Groupe EDC and served as Academic Director at Groupe IGS. He founded the Eye-Tracking Lab of ICD International Business School and has lectured at UC Berkeley, Grupo Planeta, Groupe EDC, Groupe IGS, University of Paris 1, Toulouse Business School, Amsterdam University of Applied Sciences, and Groupe IAM.

xAgile Executive, Coach, Transformational leader, Adjunct Professor at UC Berkeley

Pat Reed

Pat has proven success transforming large Agile organizations and developing world class enterprise Agile practices (including accounting, PMO, Portfolio Management, Strategy, Release, DevOps, Change, Performance Management and Adaptive Leadership and career processes and practices).

Pat has 40+ years of experience in leveraging cutting-edge technology, delivery and project management methods to solve challenging business problems. Her experience encompasses 15 years as Executive Director at the Walt Disney Company and Walt Disney Pictures & Television, five years at Universal Studios Motion Picture Group, CIO at GameWorks, and leading delivery management services and the agile transformation of global PMO as an Executive at Gap Inc for eight years. Pat co-founded iHoriz Inc. (Innovative Horizons) 8 years ago and has earned international recognition as a highly sought after executive and transformational coach, currently working with the most senior leaders of the Australian government and most of the major banks throughout Australia.

Pat’s unique skills include transformational leadership, connecting strategy to delivery and solving impossible business challenges by leveraging deep domain knowledge of human behavior, patterns, design thinking, and empirical (scientific) methods with a razor-like focus on value. Her academic background includes a BS in Psychology and MBA Pat regularly speaks at conferences and industry events locally and worldwide.