Laura Lynch Appointed Chief Marketing Officer, Bank of Ireland


Bank of Ireland has confirmed the appointment of Laura Lynch as Group Chief Marketing Officer (CMO) with immediate effect, with Laura having held the role in an interim capacity from June 2021.


Laura brings a significant depth of internal and external experience to the role having previously held the roles of Head of Brand and Sponsorship, Group Head of Customer Experience, Head of Youth Banking and, most recently, Head of Segments and Propositions within Bank of Ireland, along with a range of senior marketing roles in eir and Ireland on line.


In her role as CMO, Laura is accountable for marketing and customer propositions across the Bank of Ireland Group, including Retail Ireland, UK, Corporate and Markets businesses, with a focus on increasing brand consideration, improving customer experience, using data to transform engagement with customers and driving new areas of growth through innovation, partnerships, and digital transformation.


Commenting on her appointment, Gavin Kelly, CEO Retail Ireland, Bank of Ireland said:


“I am delighted to appoint Laura to this key role as CMO, with wide-ranging responsibilities across the Group.


“Laura has experience across start-ups as well as transforming established brands. This external expertise aligned with her experience in Bank of Ireland across customer, commercial and marketing roles, will be crucial as Laura evolves our brand, leads our marketing tech transformation and delivers compelling customer propositions.”


Speaking on the announcement of her appointment Laura Lynch said:


“I am delighted to be leading the marketing function of an iconic Irish brand at such an exciting time for the Bank of Ireland Group as we move onwards in our journey of customer obsession and digital transformation. I look forward to empowering our teams to deliver powerful and compelling customer propositions, market leading campaigns and an unrelenting focus on improving the financial wellbeing of customers.”


Laura began her career in marketing at Ireland Online, Ireland’s first ISP, creating the brand and refining the customer proposition as a first to market start up.  In addition to a BA in International Marketing from AIT, Laura also holds an MA in Cultural Change from UCD, is a member of the Marketing Institute and is currently completing a Global Marketing Leadership programme with Berkeley University California.