Course Overview

Social media is pivotal to a successful marketing strategy. Keeping up to date with everything from ad optimisation to the best video formats can be a challenge. Ensuring you’re up to speed is integral. This course will dive into key metrics you should be looking at, how do you know if your campaigns are generating the results you need and more.

What will participants learn / achieve?

We’ll discover how to build ‘warm audiences’ to re-target in a short space of time and on a limited budget. We’ll go through the best types of ad objective to use and on what platforms. Shooting video for Instagram Stories and Tik Tok will also be discussed. And of course algorithms – how to get your content seen.

Who is it for? Career stage?

This course is for marketing professionals with a good understanding of social media that want to increase their organic reach and get more from their ad spend.

What is the course’s USP?

Hitting the boost button will only get you so far. With so many businesses using social media, having an understanding of the various ad types for each social network and algorithms is more important than ever. We’ll take a look at recent case studies showing how you can prove your return on investment.

Marketer Pathways Competencies

Marketer Competencies

  • Channel Management
  • Digital Marketing
  • Marketing Campaigns
  • Research

Business Competencies

  • Action & Results
  • Decisions & Judgement
  • Organisational Awareness
  • Project Management

People Competencies

  • Communication & Interpersonal Skills
  • Influencing
  • Negotiation Skills

Course Trainer

CEO - SixTwo Digital

Colm Hanratty

After working in the digital marketing space for over 10 years with, Colm founded his digital marketing agency Sixtwo Digital in 2013 with one clear objective – to help businesses with their social media by being social. Since then he has worked with clients including Bridgestone Tyres, the National Dairy Council, Lir Chocolates, East Coast Bakehouse, Roscommon GAA and more. His agency specialises in generating a return on investment for their clients. Services include strategy development, social media advertising, email marketing and video production. He has been lecturing with the Marketing Institute of Ireland since 2014.

Terms and Conditions

Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.