Clients and Agencies #FeelTheBuzz at Buzz Launch Night
Last week, publisher Reach hosted its first brand launch event post-pandemic to celebrate newly acquired Buzz.ie.
Over 110 people from 14 ad agencies along with several loyal readers packed into The Sugar Club in Dublin for an exclusive evening of entertainment including music, comedy and special guests interviews.
The event doubled up as a celebratory brand showcase to mark the publisher’s recent rebrand who have given the popular news and lifestyle site a makeover with a brand refresh and new editorial team.
The night itself was hosted and presented by the site’s new Editor, Mike Sheridan.
Reach officially acquired Buzz.ie in November 2020 during the pandemic and it’s only now that it has been safe to have a large-scale event to celebrate.
Mike Sheridan, formerly the editor of Joe and Entertainment.ie, has been leading the site as Editor as he aims to make the site more of an explanatory outlet, doing short explainers instead of reactionary news.
Presenter of the event and Editor of Buzz.ie, Mike Sheridan said: “We’re very proud of the work we’ve been doing over the last few months with Buzz, so to be able to celebrate that work in person with fans and friends of the site was special. Thanks to Sarah Mclnerney and Philly McMahon for being such amazing interviews on the night and to our comedy and musical acts for the entertainment.”
Buzz falls under Hugh Crowther’s business unit at Reach Solutions and has already attracted some exciting campaigns from Irish brands suggesting a bright future for the new arrival in the local media landscape.
Commenting on the success of the event, Group Sales Director, Padraig Sugrue added: “We were excited to add Buzz to our portfolio six months ago and Mike and the team have really succeeded in delivering an elite home for everything Irish men need to know about.
We’ve been delighted to partner with big brands such as Coors and Nivea recently and we have a lot of other exciting projects in the pipeline for 2022. We’d like to thank all our clients and agency partners who came out to support us tonight after not being able to meet them for such a long time.”
View a gallery of pictures from the night here: https://reachsolutionsireland.com/blog/buzz-launch-night