Chadwicks Launches First Ever TV Ad
New campaign aims to showcase Chadwicks’ commitment to helping tradespeople get the job done
Chadwicks Group, Ireland’s leading builders’ merchants today unveiled its first ever television ad. Playing on the Chadwicks brand tagline of ‘Let’s Get It Done’, the ad showcases Chadwicks as a reliable partner to tradespeople across the country with everything you need to get the job done under one roof.
Taking inspiration from Beethoven’s 5th Symphony and the repetition of ‘done-done-done-done’, the ad dramatises just how Chadwicks helps customers get it done, in a series of different trade-focused scenarios. As well as professional actors, a number of Chadwicks colleagues also took up roles as background artists in the ad.
The ad will debut on TV today, 28th March across RTÉ, Virgin Media, TG4 and Channel 4 and will also feature across YouTube and other VOD platforms.
A radio campaign is also planned from today across Newstalk, Today FM and local radio stations including FM104, WLRFM, Limerick Live Galway Bay, LMM and C103/96FM.
With an overall creative investment of €400,000, the new Chadwicks ad was developed by Tristan Sellen and the CMS Marketing team and was directed by Danann/ H2 Films.
Commenting on the campaign, Tara Brennan, Marketing & Development Director, Chadwicks Group said; “We know that for our customers time is often tight, so they need to partner with a builders’ merchants who understands their business, the challenges they face and the variety of products that they need. This advert aims to celebrate the relationship between Chadwicks and tradespeople across the country and showcases our commitment to helping them get the job done.”
Tristan Sellen, Creative Director, CMS Marketing said: “This was a challenging but creatively exciting brief. The world of construction, professional and DIY is a rich territory creatively. This is one of Ireland’s oldest indigenous brands, one with a proud legacy and standing. We felt privileged to be trusted with the brief and to bring Chadwicks first ever TV ad to life.”
The ad launches today with the TVC running for 4 weeks.
Creative Director: Tristan Sellen
Copywriter: Kevin Murray
Art Director: Ian McColl
Sr Account Director: Niamh O’Dea
Account Manager: Sarah Johnson
Managing Director: David Gee