Masterclass:Analytics and AI for Marketing: The keys to lead with impactful, sustainable, and ethical data.
The role of data for better marketing is obvious: mastering analytics, offers better market insight, more accurate anticipations, faster and more pragmatic decision-making process. Still, today, organizations struggle to make these promises a reality.
In this master class, we will clear the hype and address the main issues that are preventing leaders to leverage the potential of data. What does it really mean to be data-driven? What can make data fluid and sustainable? What technologies can be put to work to accelerate your processes? How should we lead in a digital world? Understand how machine learning works and how it can be concretely applied to marketing.
Gauthier is Lead Instructor on Business Pillar of Berkeley Global Marketing Leadership Programme and will enable attendees to manage our teams assertively, engage with IT with confidence and start to harvest our first quick wins
Course Description
This course was created to present the first keys to fast, accurate, and sustainable marketing analytics. Vendor and technology agnostic, it focuses on what professionals should know and how they could apply today to start making an impact with data by providing a holistic view of the domain from a people, data and tech perspective.
What is the USP for this Masterclass
This masterclass demystifies the jargon, focuses on what matters, and shows what is truly applicable for fast results. It was designed in Silicon Valley and shape by hundreds of hours of research, practice, and workshops with professionals around the world.
Who is this Masterclass for
This class is for marketing professionals that want to lead their data projects and teams along a clear, pragmatic, and impactful path.
Marketer Pathways Competencies
Marketer Competencies
- Research
- Corporate Communication
- Digital Marketing
Business Competencies
- Decisions & Judgment
- Organisational Awareness
- Planning & Prioritisation
People Competencies
- Communication & Interpersonal Skills
- Leadership
Watch Gauthier MII Global Marketing Leadership Programme Fireside Chat
Course Trainer
Executive Director, Fisher Center for Business Analytics, UC Berkeley.
Gauthier Vasseur
Gauthier Vasseur is a data analytics and digital transformation expert and is Lead Instructor on Business Pillar of Berkeley Global Marketing Leadership Programme. His executive track record spans from large enterprises (Google, Oracle, Hyperion) to bootstrapped, series A and Pre-IPO companies. Gauthier has worked in finance, operations and marketing, building teams, analytics and scalable processes to fasten growth and improve transparency. He has brought his multifaceted experience and emphasis on data analytics into higher education. Gauthier has over six years of experience teaching and training teams to drive efficient and data-driven processes, make the best of technology and become key actors of digital transformation in their own organizations. At the Fisher Center for Business Analytics, Gauthier is spearheading efforts to connect Haas faculty with business leaders to collaborate on the application of data science and analytics to business strategy. is a data analytics and digital transformation expert. His executive track record spans from large enterprises (Google, Oracle, Hyperion) to bootstrapped, series A and Pre-IPO companies. Gauthier has worked in finance, operations and marketing, building teams, analytics and scalable processes to fasten growth and improve transparency. He has brought his multifaceted experience and emphasis on data analytics into higher education.
Gauthier has over six years of experience teaching and training teams to drive efficient and data-driven processes, make the best of technology and become key actors of digital transformation in their own organizations. At the Fisher Center for Business Analytics, Gauthier is spearheading efforts to connect Haas faculty with business leaders to collaborate on the application of data science and analytics to business strategy.
Terms and Conditions
Terms and Conditions apply. Membership is non-transferable and non-refundable. All event and course cancellations must be made 2 weeks prior to the event/course date. Payment is due in advance. Refunds will not be issued for non-attendance.
