Patrick is a marketing scientist with 15 years experience helping brands turn rigorous measurement into growth—across brand and performance, and from SMBs to Enterprise.

Today he leads Global Scaled Measurement at Pinterest, where his team develops measurement thought leadership, partners with product to validate new ad solutions, and builds the education and tooling that make effective decisions repeatable at scale.

Previously, at Meta he managed marketing science teams that supported more than 6,000 clients and agencies across EMEA, developing expertise in first- and third‑party experimentation and scalable learning programs. His experience also spans retail analytics at dunnhumby, integrating attitudinal and behavioral data from a 10,000‑shopper panel to drive actionable insights.

His career started out at Amárach Research, where he conducted quantitative and qualitative research in partnership with some of Ireland’s best known brands.