Biography

April has more than 20 years of international sales and marketing experience in a wide range of diverse markets from Chile to Japan and a lot of places in between. She worked at The Coca-Cola Company for 6 years and before that, Diageo as well as a number of marketing leadership roles on both agency and client side.

April joined Kerry Foods 3 years ago as Marketing Director for the Irish business and was promoted to Chief Marketing Officer after one year, with responsibility for the company's priority brands across GB, Ireland and continental Europe. These brands include: Cheestrings, Denny, Dairygold, Low Low, Galtee, Richmond, Mattessons and Wall's (Sausage and Sausage Rolls not the Ice Cream!)

She has a broad knowledge of business and a strong track record for delivering sustainable revenue growth through expertise in marketing, innovation, and an incisive understanding of consumer needs. In 2013 so far, April and her team have a received a number of prestigious awards including 2 Cannes Lions Awards and 2 All Ireland Marketing Awards for breakthrough work done in the areas of Integrated and International Marketing, Advertising, and Social Media.
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Owned by global media group Dentsu Aegis Network the Carat network is more than 6,700 people in 130 countries worldwide across 170 cities.

Carat defined the sector when we were established as the world's first media independent in 1968. We are now Europe's largest media network, a position we have held for more than 15 years.

Today, advances in digital technology and changing consumer behaviour has created an era of unprecedented complexity and opportunity for clients. Media is now an ecosystem that includes bought, owned and earned communications. In this new era, Carat is leading and shaping the industry once again, using media in new ways to deliver business value to clients.


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Established in 1988, Codico, a family owned company, was set up to exclusively market Domino Printing's continuous ink jet and drop on demand printers, to the packaging and manufacturing industries in Ireland. Codico have developed over 27 years of expertise in coding and marking with deep knowledge within many markets including food, beverage, dairy, pharmaceutical, medical device, cosmetics, commercial printing and graphics, construction, among others. Today, the demand for printing variable information at high speed, has become a major issue as companies strived for faster production lines for their products. Together with new track and trace technology, batch product information using serialised codes, barcodes and 2D barcodes, and the emergence of international product identification regulations and legislation, has heightened the demand for integrated line coding and marking solutions. Printer technologies offered by Codico include: Continuous Ink Jet, Laser (Fibre & Co2), Thermal Ink Jet, Thermal Transfer Overprint, Case Coding, Print & Apply and Digital Printing.

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Colm has over 13 years experience in digital marketing. He began his online marketing career at Hostelworld.com, the world's number one hostel booking website. During his time there he was responsible for establishing and growing their social media presence on a global scale. His work took him around the world as he produced award winning travel videos, guides and podcasts. His YouTube videos have generated more than 9.5million views to date.

Colm has was won numerous awards for his work including a IIA Net Visionary Award for podcasting, an Irish Web Award for videography and Ireland's only Webby Award in 2010, also for his video work. Since leaving Hostelworld he has been working with companies from a range of industries to deliver successful and measurable social campaigns. He also lectures on social media at the Marketing Institute of Ireland.
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Continuum is a full service digital media agency based in Dublin, Ireland.

We've got digital down to a science.

Whether your objective is to drive sales, create awareness, influence or educate, its never been more important to connect with your audience in the right way and at the right point in their journey.

We work with some of Irelands biggest brands to connect with their customers by creating and delivering innovative digital communications and technology with scientific precision.

Our expert in-house team create exceptional interactive digital experiences for web and mobile platforms. Using agile development and design processes we are a lean team that can turn ideas into superb online experiences.

Many of Irelands leading brands such as Tesco Mobile, Prepay Power and CPA Ireland trust us to help them provide their customers with rich and compelling digital products using the right blend of scientific strategy, creative, and technology.

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Colm has over 13 years experience in digital marketing. He began his online marketing career at Hostelworld.com, the world's number one hostel booking website. During his time there he was responsible for establishing and growing their social media presence on a global scale. His work took him around the world as he produced award winning travel videos, guides and podcasts. His YouTube videos have generated more than 9.5million views to date.

Colm has was won numerous awards for his work including a IIA Net Visionary Award for podcasting, an Irish Web Award for videography and Ireland's only Webby Award in 2010, also for his video work. Since leaving Hostelworld he has been working with companies from a range of industries to deliver successful and measurable social campaigns. He also lectures on social media at the Marketing Institute of Ireland.
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Dr Dave Chaffey is CEO and co-founder of digital marketing management advice site Smart Insights. He is also a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital, but especially those most influential in driving awareness, leads and sales. That's SEO, PPC, Social Media, Email Marketing, Site Design and Analytics!

You can connect with Dave through any of these social networks to receive his latest insights or to ask a question:LinkedIn - Google+ - Twitter - Facebook.

Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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We're called Dialogue because we stimulate interaction via Social Media, Broadcast, Outdoor and Direct Mail.
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Ecce Media are an award-winning web-development agency that provides innovative ecommerce and digital solutions to a wide range of businesses just like yours. When they started in 1999, they recognised the need for forward-thinking solutions that matched and future-proofed their clients ideas and expectations. That's still at the heart of what they do, but web design is an evolving mix of creativity, technology and talent and luckily they have all three at Ecce Media.
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Simply put: we can be your digital marketing department. Set up in 2014 and based in South Dublin, we are a full service agency with a team of seasoned professionals. With clients from every industry sector, we have a solid understanding of how marketing works from the ground up, both online and offline. And we can convert this in-depth knowledge to deliver you all your marketing needs under one roof.
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Fintan Lonergan is the Director, Clients and Markets at Deloitte Ireland. He was previously Managing Director of O2 media, part of the Telefonica Group, and Ireland's leading innovator in personalised mobile advertising. Prior to this Fintan was a Director of Publicis QMP advertising agency and Marketing Director with Aer Lingus where he played a key role in developing the airline's successful transition to digital marketing and distribution. He has also held leadership positions in MBNA and AIB and with UK CRM agency Wunderman. He has received various marketing awards including Marketing Professional of the Year, Internet Marketer of the Year. He is a Fellow of the Marketing Institute of Ireland and lectures on the MII Digital Marketing Executive Programme. He was appointed to the board of the NGO ActionAid Ireland in 2007.
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Graham has 19 years experience working in the marketing strategy & communications industry, I specialise in building brand strategies for the digital age and delivering growth via digital experiences, online communities and brand content strategy through social media. As Head of Strategy in CKSK, his role is to lead the strategic function across our client base in Ireland and the Netherlands, influencing and optimising website, mobile app, social media and company wide digital capabilities.

Throughout his career Graham has worked across most industry verticals with both Irish and global brands such as Heineken, Coca Cola, Diageo, Three Mobile, VHI, Sony Playstation, Unilever, William Grants, Kerry Group PLC, McDonalds and Rabobank.
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IBM, providers of advanced information technology, IT services and business consulting expertise, is one of the longest established multinational organisations in Ireland. IBM has offices in Cork, Belfast and Galway and a technology campus in Mulhuddart which houses IBM's first Digital Sales Centre, a research and development lab, a software development lab, and Services Integration Hub.

Local access to deep expertise in the areas of Cloud, Mobility, Analytics, Security and Social Business makes it even easier to bring the value of IBM to Irish Customers.
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Press, broadcast, online, social media, with so many ways for people to discuss your brand, keeping up with the conversation can be overwhelming. At Kantar Media News Intelligence, whether you need local or international media monitoring, analysis, news reviews or communications tools, their services are designed with you in mind.

Their goal is to remove the noise and equip you with a panoramic view of your media presence, to provide you with insight to help you better understand your media reputation.

They have developed a media analysis and evaluation consultancy that is now internationally recognised, winning awards for our work with Ireland's biggest brands.

Kantar Media's global network of experts look out for you day after day, so when you're asked the question, you're always prepared to answer.

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IBM, providers of advanced information technology, IT services and business consulting expertise, is one of the longest established multinational organisations in Ireland. IBM has offices in Cork, Belfast and Galway and a technology campus in Mulhuddart which houses IBM's first Digital Sales Centre, a research and development lab, a software development lab, and Services Integration Hub. Local access to deep expertise in the areas of Cloud, Mobility, Analytics, Security and Social Business makes it even easier to bring the value of IBM to Irish Customers.
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Livewire is the complete sponsorship agency offering consultancy that guides clients through every stage of the sponsorship process. Livewire believes that sponsorship, when done right, is the most powerful marketing tool.

Livewire's strategies are based on robust research, brilliant activation and thorough evaluation, using a range of proprietary tools to provide up-to-date market intelligence and un-paralleled measurement services. Livewire is part of Core Media, Ireland's largest media communications group.
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Lorraine Twohill is the SVP of Global Marketing at Google. Over the last eleven years, her job has been to tell the evolving story of Google to the world, helping them understand how Google's products help make their lives and the world around them a little better.

Born and raised in Ireland, Lorraine holds a joint honors degree in International Marketing and Languages from Dublin City University. She is a member of The Board of Directors at Williams-Sonoma Inc. and three years ago was named Adweek's Grand Brand Genius. She lives in the Bay Area with her husband, Pete, and their two young children.
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A fifteen year veteran of Heineken she began her career at Heineken USA in 1998 as National Sales Planning Manager. She also served as Senior Manager - Strategic Planning & Distribution leading to the restructure of the entire Heineken USA distributor network. In 2001, she transferred to the Netherlands where she held the position of Business Manager, Distributor Management for Heineken International.

In 2006 she was appointed General Manager of Heineken Canada, Inc where she drove the substantial growth of the Heineken brand, resulting in Canada becoming one of the brands top ten markets in the world. In 2010 she returned to Heineken USA as Chief People Officer and working closely with her CEO on the business and culture agenda lead to the turnaround of the Heineken USA business. Close

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Mark is Co-Founder & Senior Partner at Cuckoo Events, an award-winning event management business based in Dublin. He is a Graduate Member of the Marketing Institute of Ireland and a SAGE Business Expert.

He is passionate about marketing, branding and effective social media usage for SMEs. Mark's social media work for Cuckoo saw them win 'Best Use of Social Media by an SME (Micro)' at the Social Media Awards 2015.

He is a regular speaker and author, having been published on topics such as all things events and event-safety related as well as entrepreneurship and business on both business community sites and international event-specific websites.

He is one of the most experienced Event Controllers / Safety Officers in Ireland, having worked at the London 2012 Olympics as well as on countless large-scale events here in Ireland.
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Maurice Cullen is Chief Marketing Officer with Zurich's GI business in Ireland.

Maurice joined Zurich in December 2010 having previously held senior marketing roles across multiple industries:
- Head of Brand and Marcomms at Vodafone
- Head of Marketing with Bord Gais Energy
-Director of Marketing with Glanbia Dairies
- Unilever Foods
Married with three children, Maurice is a former Chairman of The Marketing Society.
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Having joined Future Foundation in 2002, Meabh has been MD since 2010. She is a member of the Board of Future Foundation. She is responsible for the team which manages over 150 corporate accounts, ensuring quality responses to evolving client need across all business sectors. She sits on every internal committee - from Editorial, to Content, to Intelligence - in order to ensure that the core values of Future Foundation are directly represented in every theatre of the company activities, especially within our Vision service.

At the current time, she is overseeing Future Foundations further expansion into North American markets.

She personally manages any large-scale projects, particularly of a global scope, which clients invite the Future Foundation to undertake. In recent times, she has directed trends analyses for such clients as BP, Nissan, Coca Cola, Bacardi SABMiller, Adidas, Chivas and Tourism Ireland. She is the keynote speaker at Future Foundation client conferences.

She is a LinkedIn Influencer. She currently lectures on the Digital Marketing Masters course at the Dublin Institute of Technology. Her focus is always the same: how can brands use trends analysis to innovate their way to greater profits.

Meabh works in French and English. She has a BA in Business Studies from the University of Ulster and a Masters in Socio-Cultural Studies from the University of Strasbourg. Close

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Michele Filippi owns an independent PR & Marketing Consultancy, MF Communication, based in Belfast.

She is an accredited CIPR practitioner and a committee member of the MII, NI branch.
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Mintel is a global and award-winning provider of Market Research.

We deliver top-class data, Market research, trends & insights to impact your business.
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Michele Filippi owns an independent PR & Marketing Consultancy, MF Communication, based in Belfast.

She is an accredited CIPR practitioner and a committee member of the MII, NI branch.
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We are a social media monitoring and analysis company. We listen to social media and online news media, very carefully, to hear what is being said online about the things that matter most to you, including your: Company, Product,Service, Competitors, Key staff, Client and Industry. We monitor and analyse public conversations taking place on social networks across the globe.

www.olytico.com
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Orlaith Blaney is CEO at McCann Blue. She started her career at Dimension, as account manager, where she worked for 6 years before joining McCann Erickson in 1998. She was appointed CEO in 2003-the youngest and only female CEO of an international agency network in Ireland. She is Vice President of IAPI, on the Advisory Board of the WXN and is a member of the International Women's Forum.

She is a regular contributor to media debate on the marketing communications industry.
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Paul develops digital marketing strategies, plans and digital solutions to boost the results of businesses like IBM or innovative SMEs, like Ireland's Mainstream Renewable Power (who have grown from zero to 0.5b in 4 years).

His 5 books are published in 7 languages including the much acclaimed Emarketing Excellence. Paul's SOSTAC Planning system is used across the world. Paul's personal passion, the inspirational Great Sportsmanship Programme,uses social media to untap sportsmanship values in the hearts of a new generation
She is a regular contributor to media debate on the marketing communications industry.
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PSG Communications was founded in 2014 following a merger between leading Irish PR firms Pembroke Communications and Slattery Communications. PSG consists of four specialist independent agencies:
1. PSG Plus (devoted to corporate communications and reputation management)
2. Notorious PSG (award winning consumer PR and brand marketing)
3. PSG Sponsorship (sponsorship negotiation and activation specialists)
4. New/Slang (digital marketing and social media experts).


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PwC helps organisations and individuals create the value they're looking for. We're a network of firms in 157 countries with more than 195,000 people who are committed to delivering quality in assurance, tax and advisory services.
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Ray Kelly has held the position of Marketing Director for Musgrave Retail Partners Ireland since February 2004. He is responsible for the strategic development of the SuperValu and Centra brands, as well as the corporate marketing and communications.

In recent years he has overseen the development and successful implementation of the SuperValu Real Food Real People initiative, the Superquinn integration and strong communication of the We Believe values. He has also cemented sponsorship as a core part of the brand community identity with SuperValu partnership with the GAA Football All-Ireland Senior Championship and the sponsorship of the GAA Hurling All-Ireland Senior Championship by Centra.

In 2014, Ray was announced Marketer of the Year, an award which recognises and honours excellence in Irish marketing. Further to this, SuperValu was named as the most reputable Irish brand in 2014, according to the annual Ireland RepTrak 2014 study.

Ray started his retail career in the US with WaWa Foodmarkets. In 1996 he returned to Ireland to join Coca Cola Bottlers Ireland and held various roles, including the position of Marketing Services Manager, prior to joining Musgrave.
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Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media.

The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem.

We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

www.vizeum.ie
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Martin Thomas is a highly experienced business consultant, trainer and author. He has led award-winning PR, advertising, new media and sponsorship agencies and worked with leading clients across multiple business sectors.

He recently co-founded Dissident, a marketing and training consultancy which helps organisations harness the power of dissident ideas and smart data to challenge orthodox thinking and conventional business behavior.

Much of his work in recent years has focused on the strategic application of social media, a subject on which he has become a highly regarded writer and commentator. He is course leader on social media for the Institute of Directors - in which capacity he develops and delivers training workshops for senior directors across the UK and has chaired over 30 social media conferences.

He is a non-executive director of Commonwealth Games Council for England, a former non-executive director of Sport England, an advisor to the Courtauld and the Future Foundation and a Fellow of the RSA.
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