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Businesses today are more conscious of the need for exemplary corporate citizenship, driven not just by stakeholder expectations, but also by the business impact of an enhanced corporate reputation and consequent brand loyalty. Marketing is the key to success in CSR, as this is the function with the deepest expertise in meaningful communication and engagement. This award aims to recognise businesses which are leading the field in CSR. Entrants should be able to point to customer and employee engagement, the linking of the CSR initiative with the brand identity, and the results and benefits obtained. Entries may reference sustainability initiatives in this category, but please note that there is a dedicated Sustainability Award.

An Post

Bord Gáis Energy

SuperValu Musgrave

Allianz Ireland

EUROSPAR

Sponsored by

Square

Marshall Kingston

Winner

Following a successful launch in Ireland, Square set out to expand its services, promoting economic empowerment to the 2.65 million SME’s in Spain. However, the landscape in Spain was vastly different to Square’s other markets, with 87% of in-person transactions being cash based. To penetrate this market, Square not only needed to build awareness of the ecosystem of products on offer, but also educate Spanish businesses on the benefits of utilising these products over their existing systems. Square tackled this with a combination of highimpact advertising, online campaigns, and putting existing Square Sellers front and centre of the marketing efforts.

Burren Ecotourism Network

Jarlath O’Dwyer

Finalist

The Burren Ecotourism Network is a membership organisation embedded in a sustainable tourism ethos. Made up by almost 70 businesses in the region, it was formally established in 2011 The network connects tourism enterprises in the Burren & Cliffs of Moher UNESCO Global Geopark and enables them to work together to deliver economic, social, and environmental benefits, both for themselves and for their communities. The Network won the Lonely Planet Award for Community Tourism in 2021, and the Burren region won the Irish Times Award of Best Place to Holiday in Ireland in 2022.

Payslip

Aoife Flynn

Finalist

Payslip have entered this award to highlight the effectiveness of our Marketing Campaigns in overcoming a new market entry challenge. Key objectives of our strategy are Brand Awareness as a new marketing entrant and Lead Generation. Marketing campaigns are designed to cover both objectives, and include successful digital campaigns in the form of paid campaigns across Google and LinkedIn platforms, Social Media Marketing, Webinars, Podcasts and Email Marketing. Optimized persona driven content underpins all campaigns in the form of eBooks, Whitepapers, Case studies and Blog articles. Result included significant growth in customer acquisition with 75% of sales generated from inbound leads.

Whoop

Brian Curtin

Finalist

WHOOP is a wearable fitness and health coach that provides personalised, actionable insights via a wrist wearable and companion app. Created in Boston in 2012 the brand’s marketing had traditionally skewed towards the US, and because of this, WHOOP wasn’t resonating with global consumers.

WHOOP International was set up in Dublin in 2021, tasked with expanding the brand internationally. In 2022 the team executed a unique campaign around the Giro d’Italia cycling tour, and results exceeded expectations. Not only did WHOOP unlock international markets, but from a team perspective it was successful, as Global Marketing is now led from Ireland.

Kellogg Europe

Paul Humphries

Finalist

The Kellogg Cereal Snack team drove an outstanding turnaround of the KEUK Snacks business in 2021 and 2022. The business went from a declining and complex business over several years, accelerated by COVID, to a key driver of Kellogg European growth in 2022. Double digit top line revenue growth over 2 years, GP almost doubling & with share growth in our 2 key markets – UK & Italy. All driven by a consistent strategy and a truly cross functional, cross market joined up effort.

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