All Ireland Marketing Champion 2012

Liam Casey PCH International


Liam Casey is the founder and Chief Executive Officer of PCH International. PCH creates, develops and delivers the world’s best technology products for the world’s best brands. The company is a leader in the accessories market for smartphones, eReaders and tablets, and employs 1,200 people in China, Ireland, UK, US, and South Africa. PCH reported revenues of US$152.6 million in 2009, and 2010 revenues of US$413 million. Liam identified the enormous potential and opportunities for growth in China in the mid-1990s, and he founded PCH in Cork, Ireland in 1996. Liam is widely recognized as a thought leader on international trade and business in China. His entrepreneurial flair and talent for spotting new opportunities has revolutionized international commerce and disrupted traditional supply chain models, contributing to the success of many of the world’s largest technology brands. Liam’s vision for PCH has dramatically shortened the time-to-market for the latest products on the market. He developed a unique end-to-end integrated supply chain solution, including product design through to a fulfillment business that offers customers the longest global reach with the leanest supply chain inventories. Awarded Ernst & Young’s Entrepreneur of the Year – Ireland accolade in 2007, Liam is a frequent guest speaker at corporate leadership conferences, university forums, trade shows, Asia and Ireland-focused business forums, and investment group events. Liam was admitted as a fellow of the Hong Kong Institute of Directors in June 2011. Under Liam’s leadership, PCH International has demonstrated how an Irish company can generate significant success in a vitally important global market, by thinking and acting strategically, and deploying effective international marketing strategies that are creative, disruptive and effective.