All Ireland Marketing Champion 2017

Fiona Dawson is Global President of Mars Food, Drinks, and Multisales, and a member of the Mars Inc. Leadership Team.

Fiona is originally from Churchtown in Dublin, and she joined the Mars graduate scheme in 1988 after graduating from Trinity College with a degree in Economics and Social Science. After a number of years as General Manager Ireland, Fiona progressedher career with Mars through to Vice President of Marketing for Europe, President of Mars Chocolate UK and President of Global Retail. Mars Inc. has over 80,000 associates worldwide operating in 75 countries across six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. With net sales of $33 billion and 11 billion-dollar brands, Mars Inc. is one of the world’s largest foodmakers, and a leading exponent of responsible marketing.

This special award is designed to highlight the exceptional performance of a business leader who is a champion of professional marketing. All members of the Marketing Institute of Ireland were invited to submit nominations for the award, and the recipient was chosen by an adjudication panel.