Advertising Campaign Award

One of the most visible outputs of marketing is the ad campaign, a series of messages sharing a single theme, often appearing across different media. This award aims to recognise a firm which has deployed an advertising campaign to support marketing strategies and build the brand, conveying key messages and perspectives about a product or a business. The judges will be interested in the strategic thinking behind the campaign, the setting of specific objectives, the clarity of the desired positioning, the creative approach, the media platform selection, and the tangible business results achieved.