Digital Marketing Campaign Award – Consumer

Consumer Digital Marketing Campaign: The development of technology has greatly enhanced the measurability of marketing, opening up new possibilities to effectively test new options and select optimal approaches. Marketers are consequently encountering new opportunities and challenges, with lower barriers to entry and improved access to and between new masses of customers, offering new paths to profitability. Entrants for this award should be able to demonstrate how they have devised and executed a specific consumer digital marketing campaign, leveraging technology to create real engagement with carefully-targeted audiences, and delivering clearly defined results.