Entertainment Sponsorship Award

Entertainment sponsorship is a significant and powerful marketing tool that offers opportunities for brands to engage with their consumers on a deep emotional level. In simple terms, sponsorship is the acquisition of the rights of association, but it’s the way in which these rights are leveraged that is the determinant of marketing success, and effective partnership is vital. This award will go to an organisation that has demonstrated both strategic insight and execution skill in developing and delivering an effective entertainment sponsorship partnership which has delivered exceptional results such as increased revenues and market share. The winner will be entered into the European Sponsorship Association “Best of Europe” category.