Consumer International Marketing Award. Excellent export performance is vital to our island economy, and an essential route to growth for many Irish companies who are limited by a finite home consumer market. This award aims to recognise businesses which have achieved exceptional success in exporting a consumer product or service off our island. The judges will look for evidence of clear strategic thinking, robust market objectives, rigorous research and planning, and implementation of localised strategies in the target markets, resulting in business success. This may have included launching new consumer products or services abroad, implementing new distribution strategies, or opening new key accounts.