Marketing Team of the Year Award
Teams which bring together a range of complementary skills and leverage these successfully can often point to extraordinary results. This award will go to a marketing team which can demonstrate how it has created an inordinately high level of business performance, encompassing both strategic perspective and tactical implementation skills. The judges will look for evidence of the impact that teamwork had on performance, focusing on team organisation, clear definition of roles, allocation of tasks, generation and sharing of ideas, team motivation, a culture of support, open communications, problem solving and measurement methods.
Sky Ireland Caroline Donnellan
Over the past 2 years, we have re-shaped the structure, culture and how we operate in the marketing team in Sky Ireland. A strong vision combined with clear roles and responsibilities ensured our team were set up for success and thriving in our new environment. This resulted in a year of multiple success stories, with a landmark sponsorship of the Irish Women’s National team, the launch of Sky Glass in Ireland and a record number of campaigns which ultimately led to an uplift in overall business performance, backed by the passionate marketing team at Sky.
Vhi Orla Caffrey
Vhi’s challenge was to launch a new healthcare facility, Vhi 360 Health Centre, in 2022. The Marketing Team reimagined the role they could play, driven by the organisational purpose of helping customers and patients live longer, stronger, healthier lives. The Marketing Team embarked on the task with a deep conviction culminating in the successful launch of Vhi 360 Health Centre, Carrickmines – a flagship 5,000 sqm. state-of-the-art healthcare facility.
Suntory Beverage & Food Conor Farrell
Having conquered the squalling pandemic seas, 2022 began with unforeseen challenges for the Suntory Ireland marketing team. Rising costs, new global brand house models, and a buoyant external jobs market saw the team in need of a shake up and new development opportunities as engagement waned. A game of musical chairs rooted in rich development plans stretched and stimulated the team coupled with a step change in learning and development. Amid copious change and volatility, the team delivered record breaking performance from a brand, business and team engagement perspective.
Allianz Mark Brennan
The Allianz Ireland marketing team had an exceptional year in 2022. After a decade of under investment in the brand the marketing team is now well into a multiyear growth journey where there is a huge drive to grow and invest in the brand and business in Ireland. With a new strategic planning process, fantastic creative work, a focus on NPS and ESG as well as a renewed and reenergised team, we delivered exceptional impact for the business in 2022. The marketing team in Allianz is a truly high performing team of passionate and creative strategic marketers.
An Post Lucy Murrary
Although loved by most, the An Post business needed to return to financial growth following two years responding to the Covid-19 pandemic and Brexit impact. Faced with ambitious targets, the Retail Marketing Team focussed on five key principles to ensure brand and business success; i) clarity on goals ii) building a diverse skillset in the team, iii) fostering strong interpersonal relationships with internal teams and external partners, iv) understanding and responding to customers in a changing market and v) building an environment that encourages personal growth. A re- energised team exceeded all key brand, customer and sales targets whilst reducing acquisition costs.
