New Product Award

In delivering strategies for business growth, today's marketing practitioner must master the skills of bringing new products and services to market. This involves complex techniques and methodologies which are constantly evolving, and which are underpinned by an understanding of customer needs and wants, the competitive environment, and the nature of the market. This award will recognise those who have transformed a market opportunity into a successful product or service, demonstrating how their understanding and application of the skills of research, analysis, planning, and especially execution in the launch, has led to measurable results.