All Ireland Marketing Awards Showcase
Following the success of this year’s virtual event, we are delighted to invite some of this year’s winners to share some insights into their marketing achievements and the presentation that won them an All Ireland Marketing Award.
Throughout the morning these companies will present their marketing success stories, by outlining their business challenge, the approach adopted, and their marketing response, which led to their achievements. Get together with some of your marketing colleagues and see these award-winning presentations.
Join us for the AIM Awards Showcase on December 3rd at 10AM.
Client-Agency Collaboration Award Winner: Allianz & In The Company of Huskies
Robert McEvoy & Damien Hanley
In 2018, Allianz Ireland took the decision to appoint a new lead creative agency; In the Company of Huskies. Allianz made the decision to appoint a new creative agency to meet our strategic objective of differentiating our brand in a homogenous and crowded market to ultimately transcending the insurance category in Ireland. The next year saw both parties bed in a new client agency relationship; develop a new brand platform producing two brand campaigns and several integrated direct response campaigns. We have challenged one another where needed, developing new processes and set the foundation for the years ahead.
Public Relations Campaign Award Winner: Three Ireland
Joanna Kavanagh & Louise Walsh
Three wanted to transform perceptions of its business offering, driving sales and consideration in B2B and specifically the beyond mobile category. Together Three and Arranmore, set to work to turn the tide of emigration and make Arranmore the most connected island in the world. The PR campaign fronted by Drury Porter Novelli, sought to change perceptions by communicating the positive impact of this for Arranmore, as a community and as a place to work and do business. PR made the impact required in challenging perceptions and gaining the interest of the business community, making this Three’s most successful B2B campaign.
Marketing Team of the Year Award Winner: Davy
In two years, the Davy Marketing Team has transformed from a delivery function into a results-driven strategic enabler of business. Powerful integrated campaigns based on robust customer insight have directly driven and converted new business. We have helped shape and inform a strategic approach for the business to ensure it is fit for the future. The results of this strategic role for the Marketing Team are clear: significant new funds under management and client value added to the business; industry-leading client metrics; and improved employee engagement scores and, most importantly, a business that is ready for its next chapter.