As the 2015 marketing year comes to a close, we have summed up some of the highlights of the year for The Marketing Institute.
Marketing Institute Announces New Fellows
Six new fellowships of the Institute were announced in December to April Redmond, Tom Kinsella, Lisa Browne, Liam McDonnell, Sharon Walsh and Nicky Doran. Fellowship is the highest grade of membership, and it’s a form of recognition of a member’s exceptional professional achievement and standing. The Fellowship concept seeks also to create a cadre of senior-level ambassadors for the aims and objectives of the Institute in regard to strengthening the profession of marketing in Ireland.
DMX Dublin 2015
This years DMX Dublin event featured over 30 international and local speakers, with 800 marketing professional attendees in a full day of sharing, learning and networking.
New Chairperson of the Board Appointed
The Board of Directors of the Marketing Institute appointed Paula Murphy as Chairperson, in May. Paula, who has taken the position over from Páraic O’Toole, Chief Executive of Automsoft, is responsible for brand operations at Vodafone Ireland.
All Ireland Marketing Champion Announced
The Marketing Institute announced Gary McGann, Group Chief Executive at Smurfit Kappa, as the 2015 All Ireland Marketing Champion at the Annual Irish Marketing (AIM) Awards, in May.
Executive Diploma in Digital Marketing Unveiled
The Marketing Institute once again broke new ground in professional marketing education with the introduction of a 13-week Executive Diploma in Digital Marketing, with full academic accreditation from DIT.
Q&A with Alina Uí Chaollaí, Marketing Director, Largo Foods
One of our highest rated Q&A’s, was with Alina Uí Chaollaí, Marketing Director at Largo Foods. Alina addressed the current FMCG sector in Ireland, and everything from brand positioning to buyer behaviour.
CMO Summit 2015 Highlights
At this year’s CMO Summit in November we heard from marketers: Christian Purser, Interbrand London; Vanessa Hartley, Google; Martin Thomas, Dissident.biz; Jon Woods, Coca-Cola; and Meabh Quoirin, The Future Foundation.