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Mindset Shifts For Media Monitoring

Posted By Kantar Media, Monday 1 February 2016

Both the media landscape and media monitoring have changed significantly in recent years. There is now more information available than ever for companies to monitor, so today’s media monitoring is much, much more than just clip counts…

Media monitoring data can also be applied in different ways: for example, to identify the potential scope of a reputation issue very quickly and possibly contain it; to understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural nuances across markets or benchmark against competitors…

This involves some fairly fundamental mindset changes that organisations and brands will need to honour if they expect to thrive during these changing times.
So take a breath and let’s shift the way we view media monitoring…

This article was originally published on


Kantar Media Reputation Intelligence is a global leader in media monitoring and analysis. We provide key insight so you stay ahead of your competitors. Our experts dissect the media to provide you with vital information that will ensure you're prepared for whatever happens and make all the difference to your media strategy.


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