Renew Membership | Contact Us | Print Page | Sign In | Register
Marketing News
Blog Home All Blogs
Search all posts for:   


View all (351) posts »

The Irish Edition of The Times Launches a New Digital Newspaper for Ireland

Posted By The Marketing Institute, Wednesday 9 September 2015
Updated: Wednesday 10 February 2016
Untitled design (16)

    The Times, one of the world’s most distinguished newspapers, has launched a brand new edition for the Irish market – on sale from Monday, September 7th.

    This seven-day digital newspaper for tablet, phone and desktop users in Ireland will provide daily Irish news and analysis alongside award-winning journalism from the UK edition of The Times. It will be accompanied by a digital edition of The Sunday Times.

    New members will be able to sign up for a 30-day trial for just €1, after which the cost will be €5 a week. Three months’ free membership will be offered to the 50,000 Irish customers in the Sunday Club, The Sunday Times loyalty programme. Full details of the various membership packages are available at

    Irish Editor Richard Oakley will lead a team of 30 people.  Leading journalists such as John Walsh, the Deputy and Business Editor, and Niamh Lyons, Political Editor, are key members of the team.  Columnists will include the author Ann Marie Hourihane, the popular satirical columnist Colm Tobin, the political blogger Jason O’Mahony, and commentator Justine McCarthy.

    This Irish edition of The Times will have the backing of around 350 journalists in London and 36 foreign correspondents across six continents.

    In sport, The Times will have one of the most extensive video highlights packages in Ireland, alongside leading analysis led by sports editor Garry Doyle, plus award-winning journalists David Walsh and Michael Foley. Content will include video clips from the GAA, Barclays Premier League, FA Cup, Champions League, Aviva Premiership Rugby and the Ryder Cup to name but a few.

    The new digital newspaper is the first of its kind in Ireland and will enable members to read, interact with and watch compelling content. Members will be able to watch video highlights while reading GAA match reports, access over 9,000 interactive puzzles, view image galleries and watch other exclusive video content.

    Times members will also get access to a range of exclusive rewards and benefits including restaurant and cinema deals, talks with authors and public figures, invitations to cultural events and once-in-a-lifetime holiday competitions. Initial launch offers include free search for all members with findmypast, Odeon 2 for 1 cinema deals, free e-books, Ispy golf deals, weekends away with the Ireland’s Blue Book and prizes of Sheridan’s Artisan Cheese Hampers.

    Richard Oakley, Editor of the Irish edition of The Times, said: The launch of a new online edition of The Times for Ireland is a positive milestone for Irish journalism and represents one of the most significant investments in the sector in recent years.  We have hired some of Ireland’s most renowned journalists and secured a range of innovative partnerships to deliver the first product of its kind in Ireland.  Combined with exclusive membership benefits, we feel we have a really compelling offer and are enthused by the positive reaction we have received to date.”

    Oliver Keenaghan, General Manager of News Ireland, said: Ireland has a rich tradition of strong and respected journalism and we are very excited and proud to be bringing a premium digital news brand to market. We have a clear subscription strategy that allows us to invest in content worth paying for. With tablet ownership in Ireland currently estimated at 1.8 million and smartphone ownership at 2.2 million, it made sense for us to bring our title to Irish readers and give them a revolutionary new media experience.”

    This post has not been tagged.

    Share |
    Permalink | Comments (0)

    ©2019 The Marketing Institute of Ireland CLG. All rights reserved.