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Featured Member: Barry Gray, Head of Marketing & Proposition, BOI Payment Acceptance

Posted By The Marketing Institute, Monday 9 May 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues. 




Barry joined BOI Payment Acceptance (BOIPA) in April 2015 to initially head the marketing team and as the business has grown rapidly Barry has also recently taken on responsibility for propositions. BOI Payment Acceptance is an alliance between EVO Payments International - a US payments business, and Bank of Ireland and entered the Irish market in January 2015. BOIPA also entered the UK market last April and the business is also selling into the UK market through the Independent Seller (ISO) channel. BOIPA provide card and eCommerce payment solutions to all sectors of the SME and Corporate markets and have already won numerous awards for their unique customer proposition.

Barry is a graduate of UCD, Smurfit, UCC and the Institute of Bankers and has spent most of his career prior to BOIPA working in Vodafone and Bank of Ireland. A marketing and product champion at heart, in the past Barry has led product teams ranging from mobile productivity solutions like Blackberry to an array of financial products including the current account, credit and debit cards and also mortgage propositions.

Having previously spent all his career working for the established market leaders in both Bank of Ireland and Vodafone Barry is now relishing the challenge that comes with working for a new start-up business taking on the incumbent players. After a stellar first 15 months in business BOIPA have already firmly established themselves as the go-to partner for card payment acceptance in the Irish market.




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