The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.
DARAGH BYRNE, COMMERCIAL DIRECTOR, UTV IRELAND
Daragh has been working in the advertising industry for over 15 years. Following his graduation from UCD, he began his career at All Ireland Media (now Carat Ireland), where he worked with a variety of leading brands, including Dunnes Stores and Diageo. Since his media agency days, Daragh held management roles within print and radio organisations – moving on to pursue his passion for the television broadcasting sector, where he has spent the majority of his career. Prior to his current role, Daragh was Group Director of Sales for TV3 where, under his leadership, the commercial team won the ‘Sales Team of the Year’ Award at the prestigious Media Awards.
In 2014, Daragh was appointed Commercial Director of UTV Ireland, which was recently acquired by ITV plc, as part of their acquisition of UTV Media plc’s television assets (UTV and UTV Ireland). With a team of 25, the UTV Ireland commercial department is responsible for working with leading brands in devising communication solutions that deliver real business results across airtime, brand partnerships (incorporating licensing) and digital. Daragh and his team pride themselves on innovation and being brave – a culture which is encouraged and fits perfectly with that of ITV. As a core member of UTV Ireland’s senior management team, Daragh plays a key role in the strategic development and ongoing growth of Ireland’s newest television channel, where he continues to introduce new and innovative platforms for clients to reach their target audiences, on and off screen.
Daragh is also Board Director at TAM Ireland - (Television Audience Measurement Ireland Ltd). TAM Ireland oversees an accurate and effective audience measurement system for the whole of the television advertising industry.