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Insights - Irish Media Coverage Of The US Presidential Candidacy

Posted By Kantar Media, Monday 13 June 2016



This media insight report tracks all mentions of US presidential candidates Donald Trump, Hillary Clinton and Bernie Sanders within the Irish media. Our Insight team analysed content across Press, Broadcast and Online for the period of the 5th to the 17th May 2016. The report includes a total of 1,342 media items.

All Press coverage was qualitatively analysed with every article assigned a rating based on Impact (Prime, Significant, Passing) and Influence (Positive, Negative, Neutral) attributing a PR value to Press coverage.

Broadcast and Online coverage have been presented quantitatively with Volume, Duration/Word Count and AVE Values provided.

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Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include; analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.


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