This media insight report tracks all mentions of US presidential candidates Donald Trump, Hillary Clinton and Bernie Sanders within the Irish media. Our Insight team analysed content across Press, Broadcast and Online for the period of the 5th to the 17th May 2016. The report includes a total of 1,342 media items.
All Press coverage was qualitatively analysed with every article assigned a rating based on Impact (Prime, Significant, Passing) and Influence (Positive, Negative, Neutral) attributing a PR value to Press coverage.
Broadcast and Online coverage have been presented quantitatively with Volume, Duration/Word Count and AVE Values provided.
This article was originally published on kantarmedia.ie.
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