The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.
LAUGHLIN RIGBY, HEAD OF MARKETING, THE IRISH TIMES
As Head of Marketing for the Irish Times, Laughlin is charged with developing and implementing the strategic marketing direction of Ireland’s leading quality newspaper, during a time when the global news industry is experiencing its most significant challenges and opportunities to date, as a result of the relentless consumer adoption of digital news.
Laughlin is a multi award-winning international marketer with 20 years experience in all key disciplines of marketing with particular emphasis on digital marketing, media, tourism and brand management. He has a proven track record in the successful delivery of new marketing technology and results-driven digital communication campaigns.
Starting out as an brand manager with Unilever, Laughlin’s career highlights include producing the ground-breaking marketing campaign “Australia’s Nature Coast” for Queensland Tourism in 2014/15, creating the marketing strategy for Ireland’s biggest ever tourism initiative “the Gathering”, being founder of travelshake.com, a social media platform for the tourism with industry members from 75 countries worldwide and during a period of unprecedented tourism growth, managing the global “Ireland” brand and creating discoverireland.com, a network of 20 international websites at Ireland’s national tourist board, Tourism Ireland.
READ ABOUT OUR OTHER FEATURED MEMBERS HERE