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Featured Member: Mark Henry, Central Marketing Director, Tourism Ireland

Posted By The Marketing Institute, Tuesday 16 August 2016

The Marketing Institute recognises excellence at every level, and so we have introduced our Featured Member Series, featuring some of our most esteemed colleagues.



Mark is an insight-driven, strategic marketer and is an established leader in deploying new media marketing.  He leads the Central Marketing Division of Tourism Ireland – the public body responsible for marketing the island of Ireland overseas.  

Mark has responsibility for the organisation’s marketing functions on the island of Ireland, with teams based in both Dublin and Coleraine. His remit covers strategy development, research, brand, content, marketing communications, e-marketing, customer service, and cooperative marketing activity with the tourism industry. He has previously led the promotion of national tourism initiatives such as “The Gathering 2013” and “Northern Ireland 2012” overseas. Mark is currently Vice President of the European Travel Commission which unites 32 of Europe’s national tourist boards.

Before joining Tourism Ireland Mark was Strategic Development Manager with the Internet arm of Horizon Technology Group plc. Before that again he was Head of Research & Planning for the e-business subsidiary of eircom. Mark possesses Masters degrees in both Psychology and Business Administration.  

Overseas tourism to Ireland reached a record high in 2015 with over 9.5 million visitors to the island (+13% growth over 2014), of which 4.4 million were here for a holiday (+20% growth).  Tourism Ireland continues to lead its European competitors with the largest digital footprint of any national tourism organisation and award-winning campaigns that have leveraged the success of ‘Game of Thrones’ and ‘Star Wars’ to create new reasons to visit our wonderful island.


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