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Trending 2017 Report

Posted By Foresight Factory, Wednesday 30 November 2016
Updated: Tuesday 29 November 2016

Trending 2017 Report

Trending 2017 is the latest edition of Foresight Factory’s annual report looking ahead to the next 12 months, examining consumer trends and behaviour. Now in its twentieth year, Foresight Factory (formerly Future Foundation) is the world’s leading independent trends agency, partnering with their clients to help them Own the Future through understanding and commercially exploiting consumer trends.

This report is drawn from multiple insight sources including: Foresight Factory’s rolling annual research with 40,000+ online respondents across 25 global markets; qualitative insights from social media listening research; commentary from their global network of 500 Trendspotters and 1000s of fresh examples of commercial innovation across 20 key industry sectors.

The data is analysed by Foresight Factory’s team of in-house experts who adjust for regional differences and compare the results against third party data sources to unearth, monitor and forecast the salient trends that will guide consumer behaviour and commercial expectation in 2017 and beyond. The ultimate purpose? To help companies and brands determine how to act.

Respondents to the survey are aged 16+ and the sample is weighted to be nationally representative of the offline population across age, gender and region.


Go to to download full report


Foresight Factory, formerly Future Foundation, works with some of the world's leading companies to help them 'Own the Future'.

Globally headquartered in London, with offices in New York, Singapore and Stockholm they are masters of prediction, constantly scouring the globe to pick apart behaviour, spotting trends and disruption before they happen.

Their principal delivery? A unique and highly customisable digital platform, FFonline, that marries best-in-class data science with editorial creativity, to give their 200+ clients 24/7 access to predictive insights from 50,000 consumer voices and a global network of 500 Trendspotters across 28 markets. They also offer consultancy, undertaking custom projects to help clients answer complex questions.

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