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Guaranteed Irish appoints Brid O’Connell MMII as its new Executive Director

Posted By The Marketing Institute, Tuesday 6 December 2016
Updated: Monday 5 December 2016

brid o'connell

Guaranteed Irish has named Brid O’Connell, founder and director of Welcome Marketing and member of the Marketing Institute, its new Executive Director.

2016 has been a tumultuous year for many businesses. Guaranteed Irish has taken this opportunity to adapt to a changing environment and has undergone a rebrand and repositioning. One of the key changes is that the organisation now accepts members that conduct a significant proportion of their business in Ireland, as well as indigenous firms.  

Brid said her ambitions in this new role are to bring the business membership organisation into the 21st century with a focus on digital communications, and to foster job creation in the Irish economy.

“We need to maintain and grow awareness of the benefits of doing business in Ireland.  That’s what Guaranteed Irish is all about.” She said. “So we’re back, bigger and better than ever. We are ambitious for our organisation, for our members and for the communities in which they create employment”. 


For more information on Guaranteed Irish visit

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