The Marketing Sentiment Survey 2017 by MediaCom and The Irish Times is a new survey gauging the views of marketing decision-makers. The research findings, which you can download below, were presented at a special breakfast hosted by The Irish Times on January 19th.
Irish Times managing director Liam Kavanagh, Ervia group head of brands and marketing Orlaith Blaney, AIB group propositions and brands director Brian Keating, Coca-Cola marketing director Britain and Ireland Aedamar Howlett and MediaCom chief executive Peter McPartlin at the launch of the Irish Times and MediaCom’s “Marketing Decision Makers: a measure of sentiment for 2017” survey findings. Photograph: Dara Mac Dónaill
"Marketing investment is an essential ingredient for any economy, any sector and any business with the ambition to grow. At the beginning of every new year, there tends to be a myriad of forecasts by agencies on how they see investment in various media channels performing in the months ahead. But investment in media is only one part of the marketing communications mix and the definition of what constitutes ‘media’ anyway has changed utterly.
For this reason, MediaCom Ireland came together with the country’s leading news publisher, The Irish Times, to gauge the views of the people who influence and shape marketing decisions. These in turn ultimately determine the fortunes of media companies, agencies and the broader marketing communications community.
The study is designed therefore to be a timely measure of the pulse of business decision- makers (not just marketing people), on their intentions, expectations and areas of focus for marketing in the year ahead."
CEO, MediaCom Ireland
Click here to download report
ABOUT THE AUTHOR
MediaCom Ireland is one of the country’s largest and fastest growing media and communications agencies. We work with some of the most famous brands and organisations in Ireland including Sky, Coca-Cola, Mars, Ryanair, St. Vincent de Paul and Allianz. Our focus is on media and communications strategy and solutions, backed up by highly competitive buying leverage and measurement of performance.