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AIM Awards: Meet the Judges

Posted By The Marketing Institute, Wednesday 12 April 2017

The adjudication process for our All Ireland Marketing Awards took place over the past two weeks in the Marketing Institute, with all finalists presenting their entries to our panel of judges.

We would like to thank our adjudicators, all of whom are members of the Marketing Institute, for their time and expertise. With the Awards night one month away, we'd like to introduce them to you.


Nicola Weldon

Nicola Weldon, IOI Meats Marketing Director, Kerry Foods

Nicola Weldon holds the position of Marketing Director for the Meats Portfolio within Kerry Foods.   The meats portfolio consists of some of Ireland’s most loved brands, Denny, Galtee, Shaw, Ballyfree, Fire & Smoke, and the most recently launched Henry Denny’s Meat Masters brand.   Nicola is in her eighth year with Kerry foods. During her time,  Nicola has led out on significant growth strategies across the branded portfolio, including first to market innovation of Ireland’s Only All Natural Ingredients ham,  the re-launch of Ireland’s Best Tasting Sausage – Denny Gold Medal, and the launch of  Fire & Smoke in 2015. Nicola has also led out the hugely exciting launch of the new brand to the family in 2017, Henry Denny’s Meat Masters.
Nicola has over 14 years marketing experience within the FMCG sector. She holds a MSC in Marketing, and diplomas in PR & Event Management, and Digital Marketing.


Tim Bicknell

Tim Bicknell, General Manager, RaboDirect

Tim Bicknell is General Manager of RaboDirect in Ireland. He has a background in Marketing, Digital Transformation and Management Consulting across the Financial Services and Energy sectors. He is also a Mentor with Enterprise Ireland supporting a number of High Potential Start-Ups to develop & launch their businesses commercially.



Peter McPartlin

Peter McPartlin, CEO, MediaCom

Peter has over 30 years’ experience in the Irish marketing and communications business, working with some of the country’s largest agencies, including Aegis Media (Carat & Vizeum), Irish International and OMD Ireland.
Peter has also worked in a business consultancy capacity to a number of media companies, including INM, UTV, The Irish Times, JC Decaux and the Newsbrands Ireland.
He was CEO of Today FM, Ireland’s largest independent radio station, for four years to December 2015. In his tenure there, Peter helped to overhaul the station’s presenter line-up, rebuild its revenue base, grow its digital footprint and led the station to become National Station of the Year in 2014. He was also the driving force behind the launch of the Dublin alternative rock station, TXFM.
He returned agency-side in 2016 and has taken the position of Chief Executive of content and connections agency, MediaCom Ireland, working with clients such as Coca Cola, Mars, Sky and Ryanair.
He has been actively involved at industry level with the Marketing Society, the Irish Direct Marketing Association, the Institute of Advertising Practitioners in Ireland, as well as industry research bodies for the TV, radio and OOH sectors and a board member of the Independent Broadcasters of Ireland. 


aedamar howlettAedamar Howlett, Marketing Director GB&I Coca-Cola

Aedamar began her career in stockbroking before taking a sales role in Coca-Cola Hellenic (CCH) in 1996, where she held a number of sales, category management, channel management and CCH brand management roles. She moved to The Coca-Cola Company (TCCC) in 2001 as brand manager for Sprite. Since then, she has held a number of marketing, innovation & commercial leadership roles and was appointed Country Manager for Ireland in 2010. Aedamar left TCCC at end 2011 to set up a commercial consultancy business with clients including Kelloggs Europe, Heineken and Telefonica. Aedamar returned to TCCC as Country Manager, Ireland in June 2015 and was appointed Marketing Director for GB&I in October 2016.  She holds a degree in Economics & Business Studies from Trinity College Dublin. 


Bairbre Drury Byrne

Bairbre Drury Byrne, Sales & Marketing Director, Clear Channel Ireland

With over 10 years experience in the Outdoor Industry, Bairbre is a member of the Joint National Outdoor Research (JNOR) Technical Committee and Outdoor Media Association (OMA) Marketing Committee. Prior to joining Clear Channel Bairbre held senior marketing roles in both Jurys Doyle Hotel Group and British Midland Airways. She studied BESS in Trinity College Dublin and holds a Masters in Strategic International Marketing from Dublin City University.


deirdre waferDeirdre Wafer, EMEA Insights Manager, LinkedIn

Deirdre leads the Insights team for LinkedIn Marketing Solutions in EMEA and works to deliver value to big brand and media agency clients from Linkedin’s unique first party data. Through leadership and a passion for insight led thinking Deirdre inspires fresh, effective marketing and customer led communications to drive positive change.  

Prior to joining Linkedin, Deirdre had an established career in marketing working in a diverse range of industries for companies including Virgin Media, Liberty Insurance, Meteor Mobile, AXA and Bank of Ireland.

Deirdre is an advocate of client side marketers, agencies and other stakeholders working collaboratively as change agents to deliver world class results.



Geraldine O'LearyGeraldine O'Leary, Commercial Director, RTÉ Television


Geraldine O’Leary, a Psychology graduate from University College Cork, has worked in the advertising industry since graduation.  Agencies she has worked with include Brian Cronin and Associates, DDFH&B, Saatchi & Saatchi and Zenith Media.  

Geraldine joined RTÉ in 1997 as Manager Television Sales and was promoted to Director Sales and Marketing in 1999.   In 2003, she was appointed to her current role, Commercial Director RTÉ Television, and is a member of the RTÉ TV Board.  Her area of responsibility includes all advertising and sponsorship revenue on RTÉ TV, the latter which now encompasses Advertiser Supported Programming and Product Placement.  Increasingly, there is a requirement for solution selling for clients and she is actively driving 360 degree initiatives across RTÉ.  She is a huge believer in the power of relationships and believes RTÉ have a unique role in the market in this area.

Geraldine is a Fellow of The Marketing Institute of Ireland and Director of TAM Ireland and is a regular Chairperson/Speaker at Industry Conferences and Seminars.  She is a Board Member of egta(European Group of Television Advertising) which has over 100 members across Europe and meets regularly to focus on common challenges and opportunities across markets. She was the President of the egta Board from 2009 – 2011. 

Geraldine recently completed a Diploma in Executive Coaching with the Irish Management Institute.



John O'Callaghan

John O'Callaghan, Trade Marketing Manager – On-trade, Heineken

John has worked for Heineken since 2009, initially within the Brand Marketing team responsible for a number of brands including Coors Light, Foster’s Murphy’s and Beamish Stout. At the beginning of 2016 he moved to his current role leading Trade Marketing for the On-trade. John had worked with Beamish & Crawford for 19 years in a number of brand roles, including seven years as Marketing Director.
Prior to this John worked for a number of years for the RNLI with responsibility for fund-raising and Public Relations in Ireland –thus water and beer have been a constant presence for him!


John trainorJohn Trainor, founder and CEO, Onside

John is founder and CEO of ONSIDE, one of Europe's leading Sponsorship Consultancy firms. He has more than 15 years’ experience of working with sponsors and rights holders across multiple sectors and platforms, influencing over €50m of sponsorship spend annually through his work in Ireland and Europe with many of the world's biggest and best brands. John is a recipient of a Fellowship from the Marketing Institute of Ireland for his contribution to the industry in Ireland and is the elected Irish Board Member of the European Sponsorship Association.


Teresa BrophyTeresa Brophy, Consumer and Trade Marketing Manager, Bord Bia 

Teresa Brophy is the Consumer and Trade Marketing Manager with Bord Bia and has responsibility for the strategic development of sales of Irish food in the domestic market. Her main focus is on devising business strategies and annual consumer marketing programmes for food with the Bord Bia Quality Mark. Teresa works in close consultation with key industry stakeholders to devise these strategies and liaises with the retail and foodservice trade in terms of maximising the impact of marketing programmes at trade level.


Yvonne KielyYvonne Kiely, Director, Customer Practice and Digital Lead, EY

Yvonne is a Director in EY’s Performance Improvement practice, specialising in Customer and Digital. Leading
programs across utilities, retail, technology and fs, Yvonne has worked at home here in Ireland, in the US,
Canada, UK and Australia focusing on design and implementation of customer centric organisations,
leveraging the digital value chain, and optimising marketing effectiveness to drive differential customer
experience and sustainable lifetime value. 
Before this, Yvonne worked in industry across technology, telecommunications, and financial services in a
range of roles. She holds a B Comm from NUI Galway and a MSc (Marketing) from DCU.


Joanne GrantJoanne Grant, Managing Director, JCDecaux ireland

Joanne has been with JCDecaux since 1997 and was appointed Managing Director of the company in October 2009.  

In February 2007 Joanne took on the role of Project Director to lead the team in the implementation of the Dublin City Council public realm contract including most notably the development and implementation of the very successful dublinbikes scheme.  

Before joining JCDecaux Joanne spent 12 years in the drinks industry in a number of sales and marketing roles.

Joanne is a Chartered Director and is a member of the Developing Committee of the Institute of Directors Northern Ireland.  She is a director of the Outdoor Media Association (OMA) and a director of the Joint National Outdoor Research Association (JNOR).  

She is currently President of the France Ireland Chamber of Commerce (FICC).

Joanne has also sat on the Corporate Fundraising Committee of the Simon Community in Northern Ireland for 15 years and joined the board of the organisation in May 2012.


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