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Fiona Dawson of Mars named as 2017 All Ireland Marketing Champion

Posted By The Marketing Institute, Thursday 4 May 2017
  • 90 finalists shortlisted across 18 categories
  • Sell out event for All Ireland Marketing awards on Thursday 11th May


Fiona Dawson MarsDublin, 4th May 2017: The Marketing Institute of Ireland has announced that Fiona Dawson of Mars is the recipient of the 2017 All Ireland Marketing Champion award.


Fiona is Global President of Mars Food, Drinks, and Multisales and is a member of the Mars Incorporated Leadership Team, which oversees sales in excess of $35 billion and 10 billion-dollar brands. Fiona has had a long career with Mars, having joined the company after graduating from Trinity College, and serving in a number of roles, including General Manager Mars Ireland, VP of Marketing for Europe and President of Mars Global Retail.


Mars Inc. has over 80,000 associates worldwide operating in 78 countries across six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Mars is one of the world’s largest foodmakers, and a leading exponent of responsible marketing.


The award will be presented on Thursday 11th May at the All Ireland Marketing Awards gala dinner in the Clayton Hotel, Burlington Road (formerly Burlington Hotel). Almost 900 marketing professionals will gather to honour 90 shortlisted finalist companies, selected from among hundreds of entries, who are competing across 18 categories, making up what is the national showcase of Irish marketing achievement. The award winners will be announced on the night by RTÉ’s Bryan Dobson.


Speaking at the announcement of Fiona Dawson as the 2017 Marketing Champion award recipient, Marketing Institute chief executive Tom Trainor said: “This special award is designed to highlight the exceptional performance of a business leader who is a champion of professional marketing. Fiona is a fantastic ambassador for our profession on a global stage. Fiona’s incredible career trajectory with Mars is a great example for all Irish Marketing professionals in demonstrating what can be achieved.” 


Fiona Dawson, Global President of Mars Food, Drinks, and Multisales said: “At Mars, we are bound by five principles of quality, responsibility, mutuality, efficiency, and freedom — established by the Mars family in 1947. I have been incredibly lucky to have had such a long and varied career within Mars, and am delighted to accept this award on behalf of the fantastic team who work with me.”


View All Ireland Marketing Awards Shortlist at



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