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The People Factor: the Importance of Relationships in Sponsorship

Posted By Livewire, Tuesday 16 May 2017
people factor sponsorship

Welcome to Livewire’s report on the importance of relationships in sponsorship.

At Livewire, curiosity is one of our core values so it is not surprising that we set ourselves a task of uncovering the magic ingredient of the best sponsorships in Ireland. We wanted to understand how the people behind the biggest sponsorships in Ireland manage their relationships. Our goal was to lift the lid on these important relationships and pass on the learnings to the wider sponsorship industry.

All parties surveyed placed great importance on the quality of personal relationships for managing their sponsorships, but many admitted to often feeling frustrated. Overall, it is fantastic to witness the value placed on strong relationships, It makes us feel privileged to work in such a vibrant and people focused business. We are excited to present these learnings and hope that they will prove useful to people working in the sponsorship community.

After all, people buy from people.


Click here to read the report.



Livewire are sponsorship specialists that guide brands and rights holders through every stage of the sponsorship process. Livewire understands the commercial value of sponsorship and how to measure it, with precision. The company works with sponsors to enhance brand equity, establish consumer engagement and deliver bottom line impact. Livewire also work with rights holders to grow sponsorship revenue through brand-centric solutions. As part of Core Media Group, Livewire has unsurpassed market access and world-class resources.

Tags:  sponsorship 

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