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Vizeum Connection Points: May Industry Updates

Posted By Vizeum, Wednesday 31 May 2017

Vizeum Industry Updates

OOH

Wide Eye Media set up a new OOH division called Wide Eye Outdoor. they will provide a network of 170 Digital Out-of-Home advertising and engagement solutions.

 

 Radio

Following a tender process, Media Central will takeover the operations Today FM and Newstalk. Media Central already handle stations including 98fm , Spin 103.8, iRadio, Beat and 4fm.

 

Snapchat

Snapchat announced three new advertising offerings: sponsored world lenses, audience targeting and new types of geofilters that can auto- add specific info to Snaps, such as airports, colleges, and postcodes.

 

Google

Google is making traditional TV inventory available via DoubleClick Bid manager in the US. This will provide advertisers with “impact- based metrics” to better evaluate how ads on the large screen boost search activity.

 

Instagram

Instagram launched selfie filters, mimicking yet another one of Snapchat’s features.

 

OOH

The Out of Home (OOH) market has grown by 3% in the first quarter of 2017, according to the latest PML Group OOH report.

 

Radio

Cork’s RedFM has unveiled well known broadcaster Jonathan Healy as the presenter for Cork’s first dedicated business show which went live on 12th May


ABOUT VIZEUM

Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

Vizeum sponsors The Marketing Institute's Marketing Breakfast series.

www.vizeum.ie

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