Wide Eye Media set up a new OOH division called Wide Eye Outdoor. they will provide a network of 170 Digital Out-of-Home advertising and engagement solutions.
Following a tender process, Media Central will takeover the operations Today FM and Newstalk. Media Central already handle stations including 98fm , Spin 103.8, iRadio, Beat and 4fm.
Snapchat announced three new advertising offerings: sponsored world lenses, audience targeting and new types of geofilters that can auto- add specific info to Snaps, such as airports, colleges, and postcodes.
Google is making traditional TV inventory available via DoubleClick Bid manager in the US. This will provide advertisers with “impact- based metrics” to better evaluate how ads on the large screen boost search activity.
Instagram launched selfie filters, mimicking yet another one of Snapchat’s features.
The Out of Home (OOH) market has grown by 3% in the first quarter of 2017, according to the latest PML Group OOH report.
Cork’s RedFM has unveiled well known broadcaster Jonathan Healy as the presenter for Cork’s first dedicated business show which went live on 12th May
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