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AIB, Rothco and Guns Or Knives to Present at Cannes Lions

Posted By The Marketing Institute, Tuesday 6 June 2017

Heading to Cannes? Lucky you.


Your fellow Irish marketers from AIB, Rothco and Guns Or Knives will be presenting at the Cannes Lions International Festival of Creativity.


AIB Rothco

Creativity is at the heart of AIB & Rothco’s talk “If You Love Something, Set It Free”.

AIB’s Tom Kinsella and Brian Keating and Rothco’s Patrick Ronaldson will discuss how letting go can help unleash creativity. AIB’s trust in Rothco allowed them to hand over control of their creative idea “The Toughest”, which resulted in world-class creative.

When & Where: Saturday 17th June, 13:00-13:45, Debussy Theatre




guns or knivesSarah Walsh and Emer Fitzgerald from Guns Or Knives, Rothco's sister company, will help you reconnect with your most powerful creative device – your brain - in a workshop entitled “You Are Dumber Than You Think”. In this 90 minutes mental workout, they will demonstrate how technology has been leading us to under-utilise our brains, and show us how we can plug back in.

When & Where: Tuesday 20th June, 11:00-12:30, The Workshop



Make sure to include them in your Cannes schedule!


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