Renew Membership | Contact Us | Print Page | Sign In | Register
Marketing News
Blog Home All Blogs
Search all posts for:   


View all (351) posts »

Connector maps out a Universe of Influencers and Trends with Connector Universe Infographic

Posted By Connector, Wednesday 7 June 2017
Updated: Tuesday 6 June 2017

Award winning open innovation studio Connector has launched The Connector Universe Infographic. Created using data from the Global Web Index Q4 2016, the infographic maps out Ireland’s biggest online influencers and trends across fourteen different audiences.

Here are for example the social media trends amongst these audiences:

  • Facebook is most used by: Environmentalists, Finance Experts; Food Lovers; Movie Buffs, Moms, Sports Players and Music Heads;
  • WhatsApp is most popular with: PC Gamers, Entrepreneurs and Fitness Fanatics;
  • Instagram is preferred by: Photo Fanatics and Fashionistas;
  • Travel Enthusiasts prefer Twitter; and
  • Snapchat is most popular amongst Tech Influencers. 

Commenting on the launch, Connector CEO, Conor Lynch MMII said: “We created the Connector Universe Infographic to give businesses, journalists and influencers some insight into what their audiences look like and where they live online. We hope it helps them brainstorm new, exciting and innovative ways to communicate and connect with these communities.” 

The Connector Universe Infographic was launched (literally!) on a near-space adventure in its own personalised rocket attached to a weather balloon. Watch it below!



Anyone who would like a hard copy of the Connector Universe Infographic should get in touch at



Connector is an award winning open innovation studio. They leverage a fearless approach to creativity, a culture of learning and a fast moving tech startup environment to design strategy, build digital products, engage influencers and produce ‘real world’ experiences.Some of these ideas build brand, grow market share and increase revenue for our clients while others become business drivers within our own eco-system. Connector works for clients like Huawei, Volkswagen, Sony, Just Eat, Benecol, Bord Bia, Allianz, RTE and many more

This post has not been tagged.

Share |
Permalink | Comments (0)

©2019 The Marketing Institute of Ireland CLG. All rights reserved.