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Vizeum Connection Points: July Industry Updates

Posted By Vizeum, Wednesday 9 August 2017
Updated: Friday 4 August 2017


JCDecaux have announced the introduction of the Republic of Ireland’s first large format LED Roadside Advertising Screens - at the junction of Pembroke Road, Herbert Park & Elgin Road in D4. 


RTÉ Player are launching Dynamic Ad Insertion into their live stream, this is basically inserting copy into the section where natural TV breaks are which is currently blacked out. 


Snap Ads are now available in the Irish market. It begins with an up to 10-second vertical video, and then offer the option to add an interactive element one swipe away. 


Facebook are bringing adverts to Messenger. People will see Messenger ads in the home tab of their Messenger mobile app. 


Ads in Stories is a new format for businesses on Instagram. The full screen vertical format allows an immersive experience in both video or photo options. 


Google’s Irish operation has avoided a €1.12bn tax bill after a French court found it did not abuse any loopholes. 


Exterion Media have launched a new experiential offering called LIVE! This new offering will take the opportunities available across CIÉ rail and bus stations to maximise brand activation campaigns. 


INM have announced it is launching PlayersXpe, Irelands first global gaming and entertainment event. It will be help in October in the Convention Centre, and promises to include a number of international gaming stars. 


Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.

Vizeum sponsors The Marketing Institute's Marketing Breakfast series.

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