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The first Christmas ads of 2017 are out!

Posted By The Marketing Institute, Tuesday 7 November 2017

With Halloween just behind us, brands aren't wasting any time and Christmas ads have started popping up all over TV and the Internet. Christmas is the most anticipated time of the year for advertisers and consumers alike and creativity is at its best. Here's a look at the first batch of Christmas ads for 2017!


Vodafone - Christmas Love Story

Actor Martin Freeman is the lead in Vodafone’s series of short films distributed on TV, digital and social media. The ads follow Martin’s character as his Christmas love story unfolds, made possible by Vodafone’s products and services.


Aldi - Kevin The Carrot 2017

Following last year’s success Aldi’s Kevin the Carrot is back. This time he is chasing love on a train, nod at the “Murder on the Orient Express” film which was just released (and that explains the dead gingerbread man!).


M&S - Paddington & The Christmas Visitor #LoveTheBear

Also tied in to a film release is M&S’ feel-good campaign featuring Paddington the bear who unknowingly saves Christmas. The integrated campaign includes TV ads, gifs for social media, a hashtag #LoveTheBear and bespoke content.


Asda – Best Christmas Ever

Asda’s “Charlie and the Chocolate Factory” inspired ad follows a young girld and her grandfather into the “Imaginarium”, a magical world where Asda employees are absorbed in the preparation of this year’s Christmas food.


Toys 'R' Us - Geoffrey the Part Time Reindeer

Toys 'R' Us take the animation path this year with this light-hearted short film. It features brand ambassador Geoffrey the Giraffe, who steps up when Santa’s reindeers get distracted by the many toys in store.


Lidl - Every Lidl Thing For Christmas

Lidl released not one but three TV ads for this Christmas. The Cavalier Carvers, the Mince Pies Mavericks and the Double Dipper celebrate the characters that we – knowingly or not - become at Christmas time.


John Lewis – Under the Bed?

As for the much-awaited John Lewis Christmas ad, Internet users have been speculating about a mysterious tweet that appeared on Monday…


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