Javelin are celebrating turning 30 with the release of “We are 30”. A short documentary on being 30 in Ireland today, shot over 12 hours by award-winning director, Garry Keane. Joe Dobbin, Javelin MD said “one of the things we set out to do to celebrate our birthday, was to look forward and gain a unique insight into a very singular and important target audience for marketers today – Ireland’s 30 year olds. Our film participants were born in 1987, a tumultuous year in Ireland, and the world. Things are changing - things always do, but the latter part of this decade sees the birth of a generation that will grow up through a time of unprecedented change. From boom to bust to boom to the mother of all busts. Now, 30 years on, we’ve heard from 30 young Irish men and women, they grew up with the Web, they can’t imagine not having a computer in their pockets. They have hundreds, sometimes thousands, of ‘friends’. They have been deeply scarred by the Tiger. “We are 30” is an honest film, that we have really enjoyed making, that gives voice to the generation that is now on the cusp of taking over. Who are they? What do they believe in? What do they not believe in? Like the rest of us, they have hopes, and fears. And here they are”.
Watch the trailer below or the full film here.