Paddy Carberry and Rachel Crawley from Vodafone, 2017 Young Marketers winners
A competition for young marketers in marketing departments around the country
The prize is an all expenses paid trip to the Cannes Lions Festival of Creativity in June 2018.
Cannes Lions is the largest global event in the world of advertising. There are prestigious awards, for the most creative communication campaigns, and also fantastic speakers, workshops, showcases and events that run for a week in Cannes. One third of the 17,000 delegates are large advertisers.
How does it work?
Teams enter in teams of two. The brief will be for a non-commercial project.
For young marketer competition, when a team enters, they answer the brief as the brand they currently work for. The competition requires that you apply the brand you work for to whatever brief is on the table. So for example, last year’s team from Vodafone answered the brief from the Sustainable Energy Authority of Ireland using the Vodafone brand to tackle the issue.
IAPI organise a formal briefing open to anyone planning to enter the morning of Friday 16 February. Save the date!
Participants will have a number of weeks to answer the brief. Once they do, entries are short-listed. Finalists present their pitch to the judges in person, who then select a winner to go to Cannes. Presentations will be organised w/c 19 March date TBC
More info on the competition here: www.iapi.ie/awards/cannes-lions/young-marketers
Register for the briefing event here: www.iapi.ie/events/cannes-young-lions-young-marketers-brief-presentation