Irish audiences will get their first chance to hear about the Chinese mega retailer's success strategies deploying immersive technologies, at the forthcoming ARVR Innovate conference taking place on May 10th in the RDS. Jian Gu is Senior Technical Expert in the AI Lab in Alibaba, where he is responsible for Aligenie AR open platform. In 2006, Gu Jian was woking in HIT Lab NZ (in University of Canterbury, New Zealand) which is funded by Mark Billinghurst (inventor of ARToolkit) and is one of the top augmented reality research laboratories in the world.
Also speaking at the event will be Miguel Sanchez the Founder and Creative Director of Mass Ideation, a Bronx, NY based Creative Agency specializing in Strategy, Storytelling and Interactive work, especially within the AR, VR & MR technologies. Miguel now works with brands like Chanel, Louis Vuitton, publicly traded Content Studio Recall Studios and Stealthmode start-up OpticSurg on Mixed Reality Strategy and Development. Miguel's talk will focus on how marketers can convince stakeholders to begin using AR, VR & MR in any marketing campaign now. Other companies participating at the conference include Audi, War Ducks, Samsung and Google.
MII have a special members discount of 15% off ticket price which can be availed of on the booking site www.arvrinnovate.com using the promotional code MII.