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AIM Awards 2018: Meet the judges

Posted By The Marketing Institute, Wednesday 16 May 2018
Updated: Tuesday 8 May 2018

With just over a week to go until the AIM Awards 2018 gala night on Thursday 17th May, it's time to introduce you to some of the judges. We are delighted to have a panel of great marketers, all members of the Marketing Institute, from a wide range of companies and industries to adjudicate this year's high standard of entries and face the difficult task of recognising the very best in marketing.

You can also read the marketing success stories from each of our finalists shortlisted across the 18 categories in our Awards Programme.


Martin McBrideMartin McBride

Managing Director, Envision

Martin McBride is Managing Director of Envision – a consultancy that specialises in working with ambitious companies on developing new International business and building new International markets.  He has spent his entire career in international markets:
• initially in sales – developing new markets in Scandinavia, mainland Europe, The USA, and the Far East;
• building international sales channel partnerships (distributors, JV’s) across the world;
• in a front-line role, then at a ‘senior team’ level, and more recently on Boards and as a consultant supporting companies seeking to grow international business, backing those in that front-line role.
Martin works with companies in Ireland, Scotland and Scandinavia – those companies are establishing sales channels, building new revenue streams, winning major bids, and scaling their operations in Global Markets.


John TrainorJohn Trainor

Founder and CEO, ONSIDE

John Trainor is the Founder and CEO of ONSIDE, one of Europe's leading Sponsorship Consultancy firms. He has more than 15 years’ experience of working with sponsors and rights holders across multiple sectors and platforms, influencing over €50m of sponsorship spend annually through his work in Ireland and Europe with many of the world's biggest and best brands. John is a recipient of a Fellowship from the Marketing Institute of Ireland for his contribution to the industry in Ireland.



Fiona SweeneyFiona Sweeney

Strategic Marketing Director of End Use Markets, Food & Beverage Systems, Kerry Taste & Nutrition Europe & Russia

Fiona Sweeney is the Strategic Marketing Director of End Use Markets, Food & Beverage Systems for Kerry Taste & Nutrition Europe & Russia where she is responsible for defining the category strategies, driving EUM marketing innovation and defining the value propositions for Kerry across priority markets.
Prior to moving to the B2B side of Kerry Group, Fiona was Marketing Director for the Kerry Foods Dairy Consumer Branded portfolio in GB and Ireland where she was responsible for the Strategic growth and development of category leading brands like Dairygold, Cheestrings, LowLow and Charleville.
In the 10 years prior to Kerry, Fiona built a broad experience creating, developing and growing brands across FMCG & retail working on renowned brands such as Guinness, Smirnoff, Coca Cola and Superquinn, winning various marketing, innovation, advertising and digital effectiveness awards and Marketing team of the year at the All Ireland Marketing Awards in 2014.


Martina McDonnellMartina McDonnell

Head of SMB Marketing EMEA, Facebook

Martina heads up marketing for small and medium business at Facebook.   Her team’s role spans brand and community marketing throughout EMEA to help small and medium businesses grow, showcasing how mobile can accelerate business success.   Her focus is to continue to build Facebook’s presence in the region, developing the opportunity it gives businesses to engage with customers around the world – helping local business become global and small business become large.

Martina has over 20 years marketing experience in a variety of senior roles spanning financial services, semi-state and NGO sectors. Martina joined Facebook from HSBC where she ran the international marketing team for commercial and global banking and markets. 


Caroline DonnellanCaroline Donnellan

Head of Marketing, Insights & Propositions, KBC

Caroline is Head of Marketing, Insights and Propositions at KBC, with responsibility for building the KBC challenger brand – ‘The Bank of You’- in Ireland. She is responsible for the development and implementation of KBC’s marketing and insights strategy to drive awareness of the brand and its unique ‘digital first’ offering. As a challenger bank, it is part of her role to ensure that the KBC brand stands out in consumers’ minds, and constantly looks at new ways of doing things. Caroline has over sixteen years’ experience in marketing and holds an Honours Degree in Business Studies and Marketing and is a board member of CopyClear.


Nicky DoranNicky Doran

Brand and Marketing Strategy Director, Davy 

Nicky is responsible for defining and implementing Davy’s brand and marketing strategy.  His role involves working with a client focussed Marketing Team to direct and execute brand & marketing plans, customer experience &data strategies and event & sponsorship programmes.  Prior to joining Davy in 2017, Nicky held several senior commercial and marketing roles in Bord Gáis Energy.

Nicky holds a MSc (Mgmt) in Business Administration from Trinity College Dublin, a Diploma in Company Direction and is a Qualified Financial Adviser. He is a Fellow of the Marketing Institute of Ireland, a member of The Institute of Directors in Ireland, and was formerly the Honorary Treasurer of the Marketing Society.


Irene GowingIrene Gowing

Communications Manager, Bord Gáis Energy

Irene joined Bord Gáis Energy in 2008 and was involved in the design and creation of the organisation’s sponsorship programme. During this time, Irene has led contract negotiations for the naming rights of the Bord Gáis Energy and GAA sponsorships. She has also led brand strategy refresh projects that reshaped the positioning of the brand as the “helpful energy” Company. Today as Communications Manager she is responsible for defining and implementing the PR, brand and sponsorship strategy for Bord Gáis Energy. With 17 years industry experience in the energy and construction sectors,  Irene is a highly qualified marketing professional with a passion for strategic thinking. 


Darragh ReaDarragh Rea

Director Digital, Edelman

Darragh leads a team of digital experts tasked with embedding a digital first way of thinking across all Edelman programmes. He and his team lead projects on digital and social strategy, paid media and holistic measurement. 
Darragh has worked in communications since 2002, helping his clients successfully navigate an ever-changing media ecosystem.  
Darragh has a past and current client list which features a who’s who of Global and Local brands, covering sectors including FMCG, Financial Services, Food & Drink, Travel, Government, Healthcare and Pharma.  
Darragh leads the digital division in Edelman Ireland, which includes work for clients such as Mars, Unilever, Danone, Irish Distillers, Coca-Cola, Pfizer, SSE Airtricity, Roche and Novartis. 
He has contributed to numerous media and industry events and is a Board Member of Triathlon Ireland.


Clíona HayesClíona Hayes

Senior Global Advertising and Brand Lead, Indeed

Clíona has over 15 years experience working in marketing, media and advertising.
Starting her career in Ryanair before moving to Irish Distillers Pernod Ricard where she worked in France and Ireland through various domestic and international brand roles on Jameson Whiskey, West Coast Cooler and Jacobs Creek. Having spent over 7 years with Communicorp, her latest role was Group Marketing Director where Clíona oversaw the marketing functions for TodayFM, Newstalk,, Spin1038 and 98FM. 


Diarmaid Mac MathúnaDiarmaid Mac Mathúna

Director - Agency, indiepics

He has been named a Top 30 Business Tweeter by the Sunday Independent. A regular speaker at Irish and European events, he has given many workshops on how best to use social video campaigns for marketing and communications and has been quoted in the Irish Times. He has also contributed to the magazines Communication Director and The Market.




Niamh O’DriscollNiamh O’Driscoll

Senior Manager – Brand, Marketing & Communications, Virgin Media 

Niamh O’Driscoll is a seasoned commercial marketer with over 15+ years experience. Having started her career in the B2B space looking after marketing and PR in an international banking software company, she subsequently moved into telecommunications, first with Meteor where she spent over 7 years as Marketing Communications Manager and then with O2 where she worked as a Marketing Consultant on the Priority Moments loyalty program. Niamh is now Senior Manager for Brand, Marketing & Communications for Virgin Media where she heads up strategic brand management, Consumer Research & Insights and all ATL campaign management activity.


Ruth McEnteeRuth McEntee

Acting Country Manager for Ireland, Google

Ruth has been working at Google for over a decade, spending time in different roles and various locations including Dublin, London and the US. In her current role as Acting Country Manager for Ireland, she leads a team of digital consultants to top Irish companies and agencies across multiple industries (including Finance, Travel & Retail). In this role, Ruth is responsible for driving the ads strategy across Google's platforms including Search and YouTube in the Irish market and embedding Google as a key partner to both clients and agencies alike.



Deirdre WaferDeirdre Wafer

EMEA Insights Manager - Linkedin Marketing Solutions, LinkedIn

Currently at Linkedin, Deirdre leads the Insights team for Marketing Solutions in the EMEA region and works to deliver value to clients from Linkedin’s unique first party data. Through leadership and passion for insight led selling, I seek to embed insights into the business partnering with diverse stakeholder groups to drive positive change and deliver business success.
Prior to joining Linkedin, Deirdre had an established career in marketing working in diverse range of industries for companies including Virgin Media, Liberty Insurance, Meteor Mobile Communications, AXA and Bank of Ireland. 
Deirdre is an advocate of the benefit of client-side marketers, agencies and other stakeholders working collaboratively as change agents to deliver world class results.


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