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Explore consumer insights update, issue 2, 2018

Posted By PML Group, Wednesday 11 July 2018
Updated: Monday 9 July 2018

PML Explore report

The latest issue of PML group's consumer insights update featuring extracts from PML Group’s research resources plus items of interest from home and abroad.

In this edition:
OOH – Key Online/Offline Driver
Trust in Out of Home
Time for a Dynamic Approach
Noticeability of Advertising
Summer in Dublin
Poster Impact
Top recalled campaigns Q1
Social Media Influencers
Dublin’s Footfall Analysis – Grafton & Henry Streets (BNP Paribas)
Canal Cordon Report (NTA)
National Roads Network Indicators (TII)
Supermarket Shopping (V360)
OOH & Mobile Made for each other (JCDecaux)


read report


About PML Group

PML Group is the Ireland’s leading Out of Home advertising and location based marketing specialist. They have a deep understanding of what people think, feel and do out of the home, making them experts in reaching and influencing audiences in the physical world. They combine insight, data, technology and smart people to create compelling, creative and quantifiable solutions which make a meaningful difference to businesses and brands.  They enable brands to navigate the complex, location-based marketing landscape with ease, to develop dynamic and integrated communications and to build rewarding customer relationships.

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