Posted By The Marketing Institute,
Wednesday 11 July 2018
This Monday we partnered with IAPI and the AAI for a Cannes-Alysis event in the National Concert Hall, to bring you the latest and greatest insights from Cannes.
We have selected some of the best campaigns that were discussed on the night.
Grainne Wafer, Baileys
First on the stage was Grainne Wafer from Baileys on the hot topics in Cannes: gender, trust and tech.
When thinking about gender inequality among children, what brand pops into mind?This year Barbie aimed to inspire children beyond the clichés with a campaign claiming that “you can be anything”, regardless of your gender.
On the issue of trust, Grainne shared a stunt campaign by German supermarket Edeka, which fought the rise of nationalist movements by removing all non-German products from its shelves, making a statement about the importance of diversity.
Sandra Alvarez, Sparks Foundry
Next up, Sandra Alvarez from Sparks Foundry put the spotlights on brands that help make the world a better place by tackling issues such as gender taboos and environment.
Axe noticed that men are increasingly questioning what defines masculinity and replied with a campaign pointing out that there is no one way to be a man.
Libresse put a stop to the taboo of having your periods with their Bloodnormal campaign that left no one indifferent.
The Plastic Oceans Foundation and publisher LADBible raised awareness about plastic in the ocean by petitioning to create a new country: Trash Isles.
Jamie Fulham, Core
Jamie Fulham from Core shared his experience of Cannes Lions following Martin Sorrell's advice: "say it as you see it".
The first thing Jamie learned is that we - Ireland - can win. Rothco' acclaimed campaign JFK Unsilenced is proof that we are able to create world-class work in this country.
He then made the point that everyone, in every area of advertising and marketing, can be creative. No matter what your job title is.
Jamie also flagged the changes in the way agencies work. Silos do not work anymore and agencies specialising in one thing only will soon be a thing of the past; the key is collaboration and we all have to learn to work together.
We should not be afraid of change, but embrace the possibilities that it brings with it. As David Ogilvy put it: "Change is our life blood, stagnation our death knell".
Chloe Barton, AIB
Chloe Barton from AIB then shared her experience as a Young Lion in the Young Marketers category. If you are under 30, make sure to enter the IAPI competition next year… It could be you!
One of the campaigns that stood out to Chloe was Intel’s drones light show at the Olympics, where the brand brought tech to life.
Emma Sharkey, Rothco
Emma Sharkey from Rothco was up next to discuss radio, the "forgotten medium" with ads that made a fantastic use of it. Just listen to this one for Dexcom.
And of course, she HAD to share the ad that won Rothco the Grand Prix for Creative Data and a Gold Cannes Lion in the Radio and Audio category: JFK Unsilenced. Well done Rothco!
Rory Hamilton, Boys & Girls
The last speaker was Rory Hamilton from Boys & Girls with a talk on brands' role in tackling societal issues.
With #project84, CALM installed 84 statues on top of the ITV tower to represent the 84 men who lose their life to suicide every week in the UK.
Rory closed the evening with the bigger issue of all… how do you take a selfie with your dog? Presenting… Selfie Stix.
We'd like to thank everyone who attended, and of course our partners at IAPI and AAI.