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A Day in the Life of... Kay McCarthy, Founder and MD at MCCP

Posted By The Marketing Institute, Tuesday 4 September 2018

Kay McCarthy MCCP

What does the founder and MD at MCCP do?

As founder and MD of MCCP, I have a multitude of roles within the company. My job is to lead and enable people, both on my team and our clients, to achieve great things for themselves and the business they work for. This can range from creating a new brand purpose for e.g. Rehab Group, to creating new cider brand propositions such as Appleman’s and Orchard Thieves, or to help shaping a high-performance culture for a large multinational.  Each project and relationship brings its own challenges and opportunities, meaning that I must be able to flex and adapt to shape what is right for our client. The ever-changing dynamics are what keep me motivated.


What were your key career moves to get your current role?

Prior to founding MCCP, I worked at Guinness Ireland now Diageo where I worked as strategic insight manager as well as holding senior brand manager role on the iconic Guinness brand. I then joined agency side at the award winning McCann Erickson Dublin based agency at Strategy Director where I was headhunted to Strategic Planning Director EMEA  and then back as Deputy MD . In these roles I had the opportunity to develop pioneering brand planning techniques across a wide portfolio of  global  brands.


What key skills do you need to be effective in your role?

Key skills which I find most valuable in my role include flexibility, being able to empathise with each of our team and our clients , where they are coming from and where they want to get to, team leadership, being able to coach, having an always-on agile mindset, getting to clarity and following my own values and purpose of doing the right thing for our team and clients. We try to leave egos as the door and seek each day to do our best work.


Describe a typical working day.

A typical day would begin early preparing for the day ahead, then meeting with the team, meeting with clients, preparing for whatever workshop is happening that week, and then return home where I cook and socialise with my husband and friends. Having a planning mindset I particularly like a good conversation and debate about what next!


What do you love most about your role?

There are many aspects of my role which I love. I enjoy the new changes and challenges I face every day, seeing my team grow, delivering great work which makes a difference to our clients work and life, and keep pushing boundaries of the industry.


To whom do you look for professional inspiration in your role?

I get inspiration from people who are real natural born leaders, who follow their own path, and live out their own purpose. I really admire and get inspiration from a wide variety of people and spheres including those past and present: Anita Roddick, Richard Branson, Jurgen Klopp, Alex Ferguson, James Dyson and Terence Conran. I am constantly inspired by many of my colleagues and clients, too many to name, especially those who are daring to follow their own values and purpose.


MCCP have recently located to new offices based on Great Stand Street, Dublin 1. Here’s a selection of photos from their office warming during the Summer.

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