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Media Terminology Guide: Do you know your SSP from your DMP?

Posted By Pt78, Wednesday 14 November 2018
Updated: Monday 12 November 2018


media terminology

Effective communication usually starts with everyone speaking, or at the very least understanding, the same language.  We find this to be particularly true in successful agency-client relationships.  Our fast-evolving media landscape has resulted in a host of new acronyms and media terminology and quite simply, it can be hard to keep up. 

In an attempt to remove the brain ache of wondering what an SSP, AdX or CPM is, Pt78 has created a Media Terminology Guide which we hope will be an easy ‘go to’ for all client-side marketers and advertisers.  It may not answer all of your queries but they hope it will address most of them……..and if you come across a new acronym in your media planning that they haven’t included here, they have told us that they are open to suggestions for inclusion in version 2!


Click here to read the guide.


About Pt78:

Pt78 offers a range of services designed to maximise the return on your marketing and media investment.  We provide expert consultants who drive increased performance in Marketing Procurement, Marketing Strategy, Marketing Operations and Marketing Capabilities.  

We are passionate about marketing effectiveness and we believe in a no nonsense, jargon-free approach to the evaluation of all marketing investment.  To find out more, please contact us.



twitter: @pt78global


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