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A first look at the 2018 Christmas ads

Posted By The Marketing Institute, Wednesday 21 November 2018

With just over a month to go, Christmas is definitely in the air. This year again brands put their best creative forward to compete for consumers’ attention. And we love it.


John Lewis & Partners

The much-anticipated John Lewis Christmas ad is always a highlight of the festive season. This year John Lewis took a slightly different approach while sticking with the always-winning emotional formula.



Sainsbury also went for the children& music approach, with a spectacular interpretation of You Get What You Give, sang by a choral of kids in Christmas costumes.



This year’s Boots ad follows an ever-annoyed teenager and her well-meaning mum through the ups and downs of their relationship, until all is said with the perfect Christmas present.



Kevin the Carrot is back for the third year running and he’s got a new nemesis: the wicked parsnip.


McDonald’s UK

This year’s surprise comes from McDonald’s UK, which came up with a fresh and en-DEER-ing ad… but where are the burgers?



Heathrow airport brings back its famous couple of teddy bears to deliver their message of bringing people together at Christmas.



If you’ve used up all your tears on the above, fear not. KFC’s completely different and seriously on-brand ad is tons of fun.



Lidl launched a series of three 20-second ads on the theme of “upgrading Christmas”, because we all know this one person who goes a little bit over the top at Christmas.

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